ArticlePsychonomic bulletin & review2023
I don't see what you're saying: The maluma/takete effect does not depend on the visual appearance of phonemes as they are articulated.
Article in Psychonomic bulletin & review, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- Developing Associations to the Sounds of a Name.Developmental science · 2026Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
In contrast to the principle of arbitrariness, recent work has shown that language can iconically depict referents being talked about. One such example is the maluma/takete effect: an association between certain phonemes (e.g., those in maluma) and round shapes, and other phonemes (e.g., those in takete and spiky shapes). An open question has been whether this association is crossmodal (arising from phonemes' sound or kinesthetics) or unimodal (arising from phonemes' visual appearance). In the latter case, individuals may associate a person's rounded lips as they pronounce the /u/ in maluma with round shapes. We examined this hypothesis by having participants pair nonwords with shapes in either an audio-only condition (they only heard nonwords) or an audiovisual condition (they both heard nonwords and saw them articulated). We found no evidence that seeing nonwords articulated enhanced the maluma/takete effect. In fact, there was evidence that it decreased it in some cases. This was confirmed with a Bayesian analysis. These results eliminate a plausible explanation for the maluma/takete effect, as an instance of visual matching. We discuss the alternate possibility that it involves crossmodal associations.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.