ArticleFrontiers in psychology2022
Influencing factors and mechanism of tourists' pro-environmental behavior - Empirical analysis of the CAC-MOA integration model.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed, 55 citations in OpenAlex.
- From destination perceptions to visit behavior in Macao: a sequential mediation model of motivation, attitude, and intention among Mainland Chinese tourists.Frontiers in sports and active living · 2026Article
- When resilience backfires: the counterintuitive effect of employee resilience in high-tech surveillance environments.Frontiers in psychology · 2026Article
- Generative AI-social media coordinated learning and university students' psychological well-being: dual pathways and the buffering role of perceived support.Frontiers in psychology · 2026Article
- How green marathons are associated with pro-sustainable behavior: the chain-mediating roles of environmental empathy and self-sustainable identity.Frontiers in psychology · 2026Article
- Empowering pro-environmental behavior in tourists through digital media: the influence of eco-guilt and empathy with nature.Frontiers in psychology · 2024Article
- How leisure involvement impacts visitors' perceived health benefits in urban forest parks: examining the moderating role of place attachment.Frontiers in psychology · 2024Article
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Authors and funding
3 authors at 2 institutions in 1 country.
Funding
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Abstract
Tourism has been perceived as an environmentally friendly industry for a long term, but the negative impact of tourist irresponsible behavior on the environment cannot be ignored. Tourists' pro-environmental behavior is crucial to the destination's sustainable development. Taking stimulus-organism-response theory as a framework, this study explores the factors and mechanisms influencing tourists' pro-environmental behaviors by integrating cognitive-affective-conative (CAC) theory and motivation-opportunity-ability (MOA) theory. Through the PLS-SEM analysis with 548 questionnaires, the driving mechanism of tourists' pro-environmental behavior was deeply explored. The results indicate that tourists' environmental knowledge, participation motivation, and opportunity have significant positive effects on pro-environmental behavior, but the role of participation ability on tourists' pro-environmental behavior is not confirmed. Tourists have significant environmental self-identity and environmental commitment, and these affections actively promote tourists' pro-environmental behavior. Except for the participation ability, the other three factors, respectively, influence tourists' environmental behavior through the mediating effects of environmental self-identity and environmental commitment. Given the limited literature integrating CAC and MOA theories within research on tourists' pro-environmental behavior, these findings provide new perspectives for future research. This research enriches the literature on the factors influencing tourist pro-environmental behavior and also provides practical guidance for promoting tourists' pro-environmental behavior.
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