Trial reportSocial science & medicine (1982)2023
Economic risk framing increases intention to vaccinate among Republican COVID-19 vaccine refusers.
Trial report in Social science & medicine (1982), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Economic and health consequence frames affect COVID-19 vaccine incentive attitudes in Germany- a survey based framing experiment.BMC public health · 2025Trial
- Heritage and hesitancy: how preference for traditional Chinese medicine influences vaccine attitudes.Frontiers in public health · 2024Article
- Addressing vaccine hesitancy: experimental evidence from nine high-income countries during the COVID-19 pandemic.BMJ global health · 2023Article
- Impact of Political Leaning on COVID-19 Vaccine Hesitancy: A Network-Based Multiple Mediation Analysis.Cureus · 2023Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo determine if framing communications about COVID-19 vaccines in economic terms can increase Republicans' likelihood to get vaccinated.
methodsWe examined Twitter posts between January 2020 and September 2021 by Democratic and Republican politicians to determine how they framed the COVID-19 pandemic. Based on these posts, we carried out a survey study between September and November 2021 to examine whether motivations for COVID-19 vaccine uptake matched message frames that were widely used by these politicians. Finally, we conducted a randomized controlled experiment to examine how these frames (economic vs. health) affected intentions to vaccinate by vaccine refusers in both parties.
resultsRepublican politicians were more likely to frame the pandemic in economic terms, whereas Democrats predominantly used health frames. Accordingly, vaccinated Republicans' choices were more likely to be motivated by economic consideration (β = 0.25, p = 0.02) and personal financial rationales (β = 0.24, p = 0.03). Among vaccine refusers, Republicans exposed to messages using economic rationales to encourage vaccination reported higher vaccination intentions compared to those exposed to messages using public health rationales (F
conclusionMessages highlighting economic and personal financial risks could increase intentions to vaccinate for vaccine-hesitant Republicans. PUBLIC HEALTH IMPLICATIONS: Agencies should invest in developing messages that are congruent with frames that are already widely used by co-partisans. Social media may be helpful in eliciting these frames.
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