ArticlePloS one2022
Testing the effectiveness of alcohol health warning label formats: An online experimental study with Australian adult drinkers.
Article in PloS one, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- The role of sympathy in motivating behaviour change: a discrete emotions approach to examining responses to cancer warning labels for alcohol.Health education research · 2025Trial
- Can counter-advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment.Addiction (Abingdon, England) · 2023Trial
- Impact of health warning labels and calorie labels on selection and purchasing of alcoholic and non-alcoholic drinks: A randomized controlled trial.Addiction (Abingdon, England) · 2023Trial
- Trial
- Consumers' Attitudes and Preferences Towards Ingredients List, Nutrition Information and Health Warning Labelling on Alcohol Products: A Scoping Review.Current nutrition reports · 2026Article
- Article
- Article
- Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label.Health promotion international · 2025Article
- Mapping corporate sponsorship of alcohol and gambling associations: An Australian pilot study.Addiction (Abingdon, England) · 2025Article
- Effect of alcohol health warning labels on knowledge related to the ill effects of alcohol on cancer risk and their public perceptions in 14 European countries: an online survey experiment.The Lancet. Public health · 2024Article
- Uptake of mandated pregnancy warnings in the Australian alcoholic ready-to-drink beverage market.Drug and alcohol review · 2024Article
Corrections and comments
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Authors and funding
9 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Health warning labels (HWLs) on alcohol containers may help reduce population-level alcohol consumption. However, few studies have examined the most effective formats for alcohol HWLs. This study tested the effects of three different types of alcohol HWLs. In an online experiment, N = 1,755 Australian adult drinkers were randomly assigned to one of five conditions: (a) No HWL control; (b) DrinkWise control (industry-developed labels currently on some containers); (c) Text-Only HWLs; (d) Text + Pictogram HWLs; or (e) Text + Photograph HWLs. In the three intervention conditions, participants were exposed to eight HWLs, each depicting a different long-term harm. Exposure occurred during an initial session, and repeatedly over the subsequent eight days. Differences between conditions were assessed immediately following initial exposure and at nine-day follow-up. Compared to participants in the No HWL control, participants exposed to Text + Pictogram HWLs were more likely to have intentions to avoid drinking alcohol completely in the next month (post-exposure) and intentions to drink less alcohol in the next week (follow-up), and participants in all three intervention conditions reported stronger negative emotional arousal (follow-up) and weaker positive emotional arousal (follow-up). Compared to participants in the DrinkWise control, those exposed to Text + Pictogram HWLs had stronger intentions to drink less alcohol in the next week and intentions to avoid drinking alcohol completely in the next month (follow-up), participants in the Text + Photograph condition reported significantly weaker positive emotional arousal, and all three intervention conditions resulted in stronger negative emotional arousal. There would likely be benefits to public health if any of the three types of intervention HWLs were implemented. However, there is some evidence that Text + Pictogram HWLs should be recommended over Text-Only or Text + Photograph HWLs, given they were the only HWLs to increase intentions to drink less.
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