ArticleFrontiers in psychology2022
What motivates farmers to adopt low-carbon agricultural technologies? Empirical evidence from thousands of rice farmers in Hubei province, central China.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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- Are non-competitors greener? The effect of consumer awareness differences on green food consumption.Frontiers in psychology · 2023Article
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5 authors.
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Abstract
Low-carbon agriculture is essential for protecting the global climate and sustainable agricultural economics. Since China is a predominantly agricultural country, the adoption of low-carbon agricultural technologies by local farmers is crucial. The past literature on low-carbon technologies has highlighted the influence of demographic, economic, and environmental factors, while the psychological factors have been underexplored. A questionnaire-based approach was used to assess the psychological process underlying the adoption of low-carbon agricultural technologies by 1,114 Chinese rice farmers in this paper, and structural equation modeling (SEM) was empirically employed to test our theoretical model. The results indicated that farmers' low-carbon production attitude and behavioral efficiency perception directly and positively affected the adoption of low-carbon agricultural technologies and indirectly affected it via low-carbon production intention. Besides, production implementation cost and socio-environmental factor could moderate the direct effects of low-carbon production attitude, behavioral efficiency perception, and low-carbon production intention on farmers' adoption of low-carbon agricultural technologies. In this respect, socio-environmental factor yielded more significant moderating effects. Additionally, this research provides policy implications for promoting low-carbon agricultural technologies in developing countries and regions.
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