ArticleInternational journal of hospitality management2023
What influences restaurant dining out and diners' self-protective intention during the COVID-19 pandemic: Applying the Protection Motivation Theory.
Article in International journal of hospitality management, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed, 37 citations in OpenAlex.
- How COVID-19 has changed tourists' behaviour.Nature human behaviour · 2025Review
- The effect of a self-learned virtual learning package on knowledge, attitude, and self-care behaviors of COVID-19 in people referred to health and treatment centers.BMC public health · 2024Article
- Big data-driven spatio-temporal heterogeneity analysis of Beijing's catering service industry during the COVID-19 pandemic.Scientific reports · 2024Article
- Sentiment analysis of restaurant customer satisfaction during COVID-19 pandemic in Pattaya, Thailand.Heliyon · 2023Article
- Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators.Behavioral sciences (Basel, Switzerland) · 2023Article
- Meta-analysis on application of Protection Motivation Theory in preventive behaviors against COVID-19.International journal of disaster risk reduction : IJDRR · 2023Review
- Effect of educational intervention based on protection motivation theory on preventive behaviors of respiratory infections among hospital staff.Frontiers in public health · 2023Article
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Authors and funding
4 authors at 3 institutions in 3 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
In this study, using the Protection Motivation Theory (PMT), we examine whether protection motivation can explain restaurant patron intention to practice self-protection. New normal practices are in place in the restaurant industry that influence dining out behavior during the COVID-19 pandemic. Based on 402 usable questionnaires collected face to face with residents in Phuket, Thailand, and using structural equation modeling to analyze the data, we found self-protective intention is influenced more by the perceived threat of COVID-19, but the actual behavior of visit frequency and protective behavior is influenced more by the positive PMT factors: perceived efficacy or self-confidence about protecting oneself and the expected rewards of dining out. In addition, the study highlights the important role of self-protective intention as a mediator in the relationships between PMT factors and actual behaviors of restaurant clients, especially their protection behaviors. Academic and practical implications are discussed.
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