ArticleBehavioral sciences (Basel, Switzerland)2022
What Do You Think of AI? Research on the Influence of AI News Anchor Image on Watching Intention.
Article in Behavioral sciences (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
3 citing papers in PubMed, 44 citations in OpenAlex.
- AI virtual digital human influencers vs. human influencers: the impact of health short videos on older adults' cognition and attitude.Frontiers in public health · 2026Article
- Communicative roles in human-anchored and AI-presented news commentary short videos: a multimodal intertextuality analysis.Frontiers in psychology · 2026Article
- Digital anchors vs. human anchors: a study of the effects of credibility endorsement and psychological distance on policy adoption intention.Frontiers in psychology · 2025Article
Corrections and comments
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Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Since the concept of artificial intelligence was introduced in 1956, AI technology has been gradually applied in various fields, including journalism. This paper focuses on research related to AI news anchors, and two correlated experiments are applied to examine audiences' perceived attractiveness of AI news anchors from a psychological dimension. Study 1 focuses on the different variables that influence the behavioral willingness of AI news anchor viewers, while Study 2 focuses on the mediating and moderating variables that influence audiences' psychological changes. The results indicate that non-humanoid female AI news anchors who use anthropomorphic voices to broadcast news obtain the highest perceived attractiveness among audiences. Additionally, the mediating effect of perceived attractiveness and the negative moderating effect on the inherent impression of traditional news anchors are both verified in the study. Based on the research findings, the implications and suggestions are addressed accordingly.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.