ArticleQuarterly journal of experimental psychology (2006)2023
Cultural modulation effects on the self-face advantage: Do Caucasians find their own faces faster than Chinese?
Article in Quarterly journal of experimental psychology (2006), 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Do You Fail to Recognize Me with a Mask on? The Impact of Voice on Mask-Occluded Facial Identity Recognition.Behavioral sciences (Basel, Switzerland) · 2026Article
- The Narrowing Self: Depressive Tendency Attenuates the Mother-Reference Effect.Depression and anxiety · 2026Article
- Novel online enfacement illusion for investigating self-perception in mental disorders: an experimental study protocol.Journal of eating disorders · 2024Article
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Authors and funding
4 authors.
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Abstract
The self-face advantage (SFA) is reflected through a faster recognition of a self-face compared with familiar and unfamiliar faces. Nevertheless, as Westerners and East Asians tend to present differences in self-concept styles, it is possible that the SFA is modulated by culture. The present study explored this possibility using a visual search task. British Caucasians and Malaysian Chinese participants were asked to search for frontal view images of self, friend, and unfamiliar faces among an array of unfamiliar faces. Regardless of race, participants were more accurate and faster in searching for the own face and friend's face compared with an unfamiliar face, with no differences in the search between the own and friend's face, and these findings could not be accounted by the cultural differences in self-concept (i.e., operationalised by scores from the Independent and Interdependent Self-Concept Scale and the Horizontal and Vertical Individualism and Collectivism Scale). Altogether our results suggest that culture does not modulate the SFA and that this effect is better explained by a familiar face advantage.
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