Increasing the Sales of Suboptimal Foods with Sustainability and Authenticity Marketing Strategies.

Ilona E De Hooge, Roxanne I van Giesen, Koen A H Leijsten, Charlene S van Herwaarden

Abstract read

In one paragraph

Article in Foods (Basel, Switzerland), 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it

0cells of the map it votes in

0citing papers in PubMed

–field-weighted citation impact

1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Ilona E De HoogeMarketing and Consumer Behaviour Group (Bode 87), Wageningen University, P.O. Box 8130, 6700 EW Wageningen, The Netherlands.ORCID 0000-0002-3064-9324

Roxanne I van GiesenConsumer Research Unit, Policy Research & Analytics Department, Centerdata, P.O. Box 90153, 5000 LE Tilburg, The Netherlands.ORCID 0000-0001-6819-8808

Koen A H LeijstenMarketing Group, Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The Netherlands.

Charlene S van HerwaardenMarketing Group, Tilburg University, P.O. Box 90153, 5000 LE Tilburg, The Netherlands.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

To reduce food waste, it is essential to motivate consumers to purchase and consume products that deviate from optimality on the basis of only cosmetic specifications (also called suboptimal products). Previous research has shown it to be challenging to motivate consumers to buy such suboptimal products. Sustainability or authenticity positioning of suboptimal products may be a promising avenue, but no research to date has examined their effects on consumer

Indexed as

authenticity positioningbuying behaviourfood wastemarketing strategysuboptimal productssustainability positioning

Identifiers

PMID36360033

DOI10.3390/foods11213420

PMCPMC9656330

What OpenQuestion holds

Textmetadata

LicenceCC BY

Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.