SynthesisObesity reviews : an official journal of the International Association for the Study of Obesity2023
Consumer willingness to pay for healthier food products: A systematic review.
Synthesis in Obesity reviews : an official journal of the International Association for the Study of Obesity, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 39 papers, 3 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
39 citing papers in PubMed, 3 syntheses or guidelines pooled it, 119 citations in OpenAlex.
- Do the Drivers of Food Choice Differ Between Healthier and Less Healthy Foods? A Systematic Review of Reviews.Nutrition reviews · 2026Pooled it
- Understanding fine dining restaurant dynamics in south Asia: A systematic review.F1000Research · 2025Pooled it
- Consumer willingness to pay for healthier food products: A systematic review.Obesity reviews : an official journal of the International Association for the Study of Obesity · 2023Pooled it
- U.S. Consumer Preferences for FDA Healthy vs. Generic Healthy Food Labels: The Influence of Trust.Food quality and preference · 2026Article
- Healthier Supermarkets: Aligning Retailer and Consumer Perspectives on Evidence-Based Strategies to Improve Purchase Behaviour.Foods (Basel, Switzerland) · 2026Article
- The Purpose of Food Processing and Ultra-Processed Food: the Potential, Pitfalls and Path Forward for Public Health.Current nutrition reports · 2026Review
- Valorization of Tomato (Plants (Basel, Switzerland) · 2026Article
- Private Practice Dietetics Workforce Development: What 45 Thought Leaders Agree On.Journal of human nutrition and dietetics : the official journal of the British Dietetic Association · 2026Article
- Cascade Valorisation of Lemon Processing Residues (Part II): Integrated Biorefinery Design, Circular Economy, and Techno-Economic Feasibility.Foods (Basel, Switzerland) · 2026Review
- Food Safety Perception of the Korean Food Delivery App Users, and Antecedents and Consequences of Trust: Moderating Impact of Hygiene.Foods (Basel, Switzerland) · 2026Article
- Physicochemical, Functional, Sensory Properties and Willingness to Consume Porridge Made From Composite Flours of Maize, Soybean, and Ripe Plantain.Food science & nutrition · 2026Article
- Functional Foods in Health Promotion and Disease Prevention: Innovations, Evidence and Challenges.Foods (Basel, Switzerland) · 2026Review
- Assessing restaurant nutrition quality and dietary factors that influence purchase of food away from home across different food security levels.Frontiers in public health · 2026Article
- Consumer choice and preference heterogeneity for liquid milk attributes in Sri Lanka: evidence from a choice experiment.Frontiers in nutrition · 2026Article
- Exploring Instant Noodle Consumption Patterns and Consumer Awareness in Kosovo.Foods (Basel, Switzerland) · 2025Article
- Influence of food literacy on short- and long-term healthy eating intentions among adolescent and adult convenience store users: An application of the extended theory of planned behavior.Nutrition research and practice · 2025Article
- Production of Low-Fat Mayonnaise WithFood science & nutrition · 2025Article
- Beyond Sugar: A Holistic Review of Sweeteners and Their Role in Modern Nutrition.Foods (Basel, Switzerland) · 2025Review
- Association between the nutritional quality of Canadian packaged foods and their prices: an analysis across five food categories.Public health nutrition · 2025Article
- Beyond Conventional: Italian Consumer Perceptions, Purchasing Habits, and Willingness to Pay for Ancient Grain Pasta.Nutrients · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Food retail strategies to improve the healthiness of food and beverage options may increase purchasing of healthier options and improve diets. Consumer demand for healthier options is an important determinant of the successful implementation and maintenance of healthy food retail interventions. A systematic review of peer-reviewed literature was undertaken to explore whether consumers are willing to pay more for healthier foods and to determine the key factors that influence willingness to pay. Fifteen studies reported the results of 26 experiments providing willingness to pay estimates for healthier food products across a range of food retail environments. Twenty three out of the 26 experiments included in this review (88.5%) found consumers would pay a 5.6% to 91.5% (mean 30.7%) price premium for healthier foods. Studies consistently found a positive willingness to pay for foods with reduced fat and wholegrains with additional fruit and vegetables, while willingness to pay for foods with reduced salt or a combination of low fat and sugar, or salt showed mixed results. Adults over 60 years, females, those living with obesity, and consumers who aim to maintain a healthy lifestyle were more likely to pay a price premium for healthier food, whereas younger consumers, consumers with healthy weight, and consumers with higher levels of education were less likely to pay higher prices. The results of this review contribute to our understanding of consumer preferences for healthier products and provide information to retailers on consumer surplus (benefits) associated with the provision of healthier food alternatives.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.