ArticleInternational journal of disaster risk reduction : IJDRR2021
Public health agencies outreach through Instagram during the COVID-19 pandemic: Crisis and Emergency Risk Communication perspective.
Article in International journal of disaster risk reduction : IJDRR, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 26 papers.
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Who cites it
26 citing papers in PubMed, 122 citations in OpenAlex.
- Communicating about COVID-19 vaccine development and safety.PloS one · 2022Trial
- Mpox on Instagram: Content Analytic Study.JMIR infodemiology · 2026Article
- Mapping risk communication practices in public health emergencies: a scoping review and comparison with Italian regional pandemic plans.BMC public health · 2026Article
- Spillover between influenza and COVID-19 vaccination behaviors across pandemic phases and implications for general vaccine hesitancy.NPJ vaccines · 2026Article
- Communication about COVID-19 with urban American Indian and Alaska Native peoples: the role of health literacy, trust, and information source.Journal of public health (Oxford, England) · 2025Article
- Integrating the Situational Theory of Problem Solving and Technology Acceptance Model to Predict Intention to Practice Health Protective Behavior for Influenza-Like Illness Among TikTok Users: Cross-Sectional Study.Journal of medical Internet research · 2025Article
- Public Health Messaging About Dengue on Facebook in Singapore During the COVID-19 Pandemic: Content Analysis.JMIR formative research · 2025Article
- Social Media Use and Oral Health-Related Misconceptions in Saudi Arabia: Cross-Sectional Study.JMIR formative research · 2025Article
- Assessing the Saudi Ministry of Health Instagram messaging through the lens of the health belief model.Frontiers in public health · 2025Article
- Instagram and Aesthetic Dentistry: A Study of Content and Engagement Among Arabic Posts Related to Dental Smile.Clinical, cosmetic and investigational dentistry · 2025Article
- Persuasive Effects of Crisis Communication during Public Health Emergency Outbreaks in China.Behavioral sciences (Basel, Switzerland) · 2024Article
- Crisis and Emergency Risk Communication and Emotional Appeals in COVID-19 Public Health Messaging: Quantitative Content Analysis.Journal of medical Internet research · 2024Article
- Instagram for audience engagement: an evaluation of CERC framework in the GCC nations for digital public health during the Covid-19 pandemic.BMC public health · 2024Article
- Article
- Community interventions for pandemic preparedness: A scoping review of pandemic preparedness lessons from HIV, COVID-19, and other public health emergencies of international concern.PLOS global public health · 2024Article
- Hot Topic Recognition of Health Rumors Based on Anti-Rumor Articles on the WeChat Official Account Platform: Topic Modeling.Journal of medical Internet research · 2023Article
- Public health agencies' use of social media for communication during pandemics: a scoping review of the literature.Osong public health and research perspectives · 2023Article
- Article
- Sentiment Impact of Public Health Agency communication Strategies on TikTok under COVID-19 Normalization: Deep Learning Exploration.Zeitschrift fur Gesundheitswissenschaften = Journal of public health · 2023Article
- A survey of patient and public perceptions and awareness of SARS-CoV-2-related risks among participants in India and South Africa.PLOS global public health · 2023Article
Corrections and comments
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Authors and funding
3 authors at 3 institutions in 4 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Governmental and non-governmental institutions increasingly use social media as a strategic tool for public outreach. Global spread, promptness, and dialogic potentials make these platforms ideal for public health monitoring and emergency communication in crises such as COVID-19. Objective: Drawing on the Crisis and Emergency Risk Communication framework, we sought to examine how leading health organizations use Instagram for communicating and engaging during the COVID-19 pandemic. Methods: We manually retrieved Instagram posts together with relevant metadata of four health organizations (WHO, CDC, IFRC, and NHS) shared between January 1, 2020, and April 30, 2020. Two coders manually coded the analytical sample of 269 posts related to COVID-19 on dimensions including content theme, gender depiction, person portrayal, and image type. We further analyzed engagement indices associated with the coded dimensions. Results: The CDC and WHO were the most active of all the assessed organizations with respect to the number of posts, reach, and engagement indices. Most of the posts were about personal preventive measures and mitigation, general advisory and vigilance, and showing gratitude and resilience. An overwhelming level of engagement was observed for posts representing celebrity, clarification, and infographics. Conclusions: Instagram can be an effective tool for health organizations to convey their messages during crisis communication, notably through celebrity involvement, clarification posts, and the use of infographics. There is much opportunity to strengthen the role of health organizations in countering misinformation on social media by providing accurate information, directing users to credible sources, and serving as a fact-check for false information.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.