Evidence map›Paper›PMID 36328589›Full record

ArticleTobacco control2024

Tobacco promotion restriction policies on social media.

Grace Kong, Linnea Laestadius, Julia Vassey, Anuja Majmundar, Andrea M Stroup, Helen I Meissner, Ziyad Ben Taleb, Tess Boley Cruz, Sherry L Emery, Dan Romer

Abstract readEditorial
In one paragraph

Article in Tobacco control, 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 78 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
78citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

78 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Examining Tobacco-Related Social Media Research in Government Policy Documents: Systematic Review.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024
    Pooled it
  2. Trial
  3. Trial
  4. Article
  5. Article
  6. Article
  7. Article
  8. Article
  9. Patterns of ENDS-Related Content Exposure on Social Media Among US Adolescents and Young Adults.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  10. Article
  11. E-cigarette and Cannabis in Social Media Influencer Marketing and Its Effect on Adolescents: A Survey-Based Experiment.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  12. Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2026
    Article
  13. Article
  14. Article
  15. Article
  16. Demographic Trends in E-Cigarette Social Media Marketing: Perceiving Gender Presentation and Facial Age Via Computer Vision.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
    Article
  17. Article
  18. Article
  19. Article
  20. Article

18 more citing papers are in PubMed but not listed here.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

10 authors.

Grace KongDepartment of Psychiatry, Yale School of Medicine, New Haven, Connecticut, USA grace.kong@yale.edu.ORCID 0000-0002-9269-3435
Linnea LaestadiusZilber School of Public Health, University of Wisconsin-Milwaukee, Milwaukee, Wisconsin, USA.ORCID 0000-0003-3272-9317
Julia VasseyDepartment of Population and Public Health Sciences, University of Southern California, Los Angeles, California, USA.ORCID 0000-0003-3002-2000
Anuja MajmundarTobacco Control Research, American Cancer Society, Inc, Atlanta, Georgia, USA.ORCID 0000-0002-7785-3357
Andrea M StroupWestat, Rockville, Maryland, USA.
Helen I MeissnerOffice of Disease Prevention, National Institutes of Health, Bethesda, Maryland, USA.
Ziyad Ben TalebDepartment of Kinesiology, College of Nursing and Health Innovation, University of Texas at Arlington, Arlington, Texas, USA.ORCID 0000-0001-6894-5535
Tess Boley CruzDepartment of Population and Public Health Sciences, University of Southern California, Los Angeles, California, USA.ORCID 0000-0002-5894-1802
Sherry L EmerySocial Data Collaboratory, NORC at the University of Chicago, Chicago, Illinois, USA.ORCID 0000-0001-9278-9990
Dan RomerAnnenberg Public Policy Center, University of Pennsylvania, Philadelphia, Pennsylvania, USA.

Funding

Yale Center for the Study of Tobacco Product Use and Addiction (YCSTP) Project 2: Addictive Threshold of Nicotine and the Impact of SweetenersU54DA036151 · NIDA · YALE UNIVERSITY · PI SUCHITRA KRISHNAN-SARIN · 2018 to 2026
$41.6M
Leadership and Logistics CoreU54DA046060 · NIDA · WESTAT, INC. · PI Andrea M Stroup · 2018 to 2026
$28.1M
USC Tobacco Center of Regulatory Science (TCORS) for Vulnerable PopulationsP50CA180905 · NCI · UNIVERSITY OF SOUTHERN CALIFORNIA · PI PENTZ, MARY ANN, SAMET, JONATHAN M · 2013 to 2017
$20.1M
The Effects of Branded and Influencer Social Media Promotion of Flavored Tobacco Products (FTP) on FTP Use Among Youth and Young AdultsR01DA051000 · NIDA · NATIONAL OPINION RESEARCH CENTER · PI EMERY, SHERRY L, KOSTYGINA, GANNA · 2021 to 2023
$1.4M
Modified Use of E-cigarettes and Marketing on YouTubeR01DA049878 · NIDA · YALE UNIVERSITY · PI KONG, GRACE · 2020 to 2022
$1.4M
NCI NIH HHS P50 CA180905NIDA NIH HHS R01 DA049878NIDA NIH HHS R01 DA051000NIDA NIH HHS U54 DA036151NIDA NIH HHS U54 DA046060
6 · The paper itself

Abstract

Tobacco promotion is prolific on social media, with each platform setting their own restrictions on tobacco promotion and sales. We evaluated the policies related to tobacco product promotion and sales on 11 sites that are popular with youth in May 2021: Discord, Facebook, Instagram, Pinterest, Reddit, Snapchat, TikTok, Tumblr, Twitch, Twitter and YouTube. Nine of the 11 sites prohibited

Indexed as

Social MediaTobacco ProductsAdolescentAdvertisingCommerceHumansMarketingPolicyMediaPublic policySocial marketing

Identifiers

PMID36328589
PMCPMC10154427

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.