ArticleInternational journal of hospitality management2021
Government and social trust vs. hotel response efficacy: A protection motivation perspective on hotel stay intention during the COVID-19 pandemic.
Article in International journal of hospitality management, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed.
- Exploring the determinants of online health service usage intentions under the threat of air pollution.Frontiers in public health · 2024Article
- Social media engagement in the maritime industry during the pandemic.Technological forecasting and social change · 2023Article
- Meta-analysis on application of Protection Motivation Theory in preventive behaviors against COVID-19.International journal of disaster risk reduction : IJDRR · 2023Review
- Cruising through a pandemic: Or not?Annals of tourism research · 2022Article
- The effect of threat and fear of COVID-19 on booking intentions of full board hotels: The roles of perceived coping efficacy and present-hedonism orientation.International journal of hospitality management · 2022Article
- Consumers' perceived effectiveness of COVID-19 mitigation strategies in restaurants: What went well and what could we do better?International journal of hospitality management · 2022Article
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Authors and funding
3 authors.
Funding
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Abstract
Based on protection motivation theory (PMT), this study conceptualizes a research framework to explain and examine customer intentions regarding hotel stays during the COVID-19 pandemic. Data were collected from 700 U.S. consumers via a crowdsourcing website in July 2020. Structural equation modeling was used to analyze the collected data for testing proposed hypotheses. The analytical results showed that the level of threat perceived by customers significantly reduced their intention to stay at a hotel. On the contrary, individual customer response efficacy significantly enhanced their intention to stay at a hotel. Additionally, both government and social trust, as well as hotel response efficacy, were found to significantly increase hotel stay intention by mediating the effects of threat perception and individual response efficacy. To the best of our knowledge, this study is one of the first attempts to apply PMT to explain customer hotel stay intentions during the COVID-19 pandemic.
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