ArticleJMIR formative research2022
Examining the Twitter Discourse on Dementia During Alzheimer's Awareness Month in Canada: Infodemiology Study.
Article in JMIR formative research, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Stigma of Dementia on Social Media During World Alzheimer's Awareness Month: Thematic Analysis of Posts.JMIR formative research · 2025Article
- Identifying the needs of natural caregivers caring for a person with dementia: a mixed method study.BMC primary care · 2025Article
- AD-AutoGPT: An autonomous GPT for Alzheimer's disease infodemiology.PLOS global public health · 2025Article
- Navigating Awareness and Strategies to Support Dementia Advocacy on Social Media During World Alzheimer's Month: Infodemiology Study.JMIR infodemiology · 2024Article
- Twitter Discussions on #digitaldementia: Content and Sentiment Analysis.Journal of medical Internet research · 2024Article
- Analyzing public discourse of dementia from Spanish and English tweets: a comparative analysis with other neurological disorders.Frontiers in neurology · 2024Article
- Mapping automatic social media information disorder. The role of bots and AI in spreading misleading information in society.PloS one · 2024Article
- The Digital Impact of Neurosurgery Awareness Month: Retrospective Infodemiology Study.JMIR formative research · 2023Article
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Authors and funding
11 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundTwitter has become a primary platform for public health campaigns, ranging from mental health awareness week to diabetes awareness month. However, there is a paucity of knowledge about how Twitter is being used during health campaigns, especially for Alzheimer's Awareness Month.
objectiveThe purpose of our study was to examine dementia discourse during Canada's Alzheimer's Awareness Month in January to inform future awareness campaigns.
methodsWe collected 1289 relevant tweets using the Twint application in Python from January 1 to January 31, 2022. Thematic analysis was used to analyze the data.
resultsGuided by our analysis, 4 primary themes were identified: dementia education and advocacy, fundraising and promotion, experiences of dementia, and opportunities for future actions.
conclusionsAlthough our study identified many educational, promotional, and fundraising tweets to support dementia awareness, we also found numerous tweets with cursory messaging (ie, simply referencing January as Alzheimer's Awareness Month in Canada). While these tweets promoted general awareness, they also highlight an opportunity for targeted educational content to counter stigmatizing messages and misinformation about dementia. In addition, awareness strategies partnering with diverse stakeholders (such as celebrities, social media influencers, and people living with dementia and their care partners) may play a pivotal role in fostering dementia dialogue and education. Further research is needed to develop, implement, and evaluate dementia awareness strategies on Twitter. Increased knowledge, partnerships, and research are essential to enhancing dementia awareness during Canada's Alzheimer's Awareness Month and beyond.
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