ArticleFrontiers in psychology2022
Will exposure to different consequences of prosocial behavior always lead to subsequent prosocial behavior among adolescents: An experimental study of short videos.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
What it found
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Who cites it
2 citing papers in PubMed.
- Moral elevation and prosocial behavior in college students: the mediating role of gratitude and the moderating role of empathy.Frontiers in psychology · 2026Article
- Social Media and Adolescents' Prosocial Behavior: Evidence of the Interaction Between Short Videos and Social Value Orientation.Psychology research and behavior management · 2024Article
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Authors and funding
3 authors.
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Abstract
The relationship between exposure to prosocial media content and prosocial behavior has been extensively explored. However, previous studies mainly explore the effect of prosocial media content exposure by comparing an individual's exposure to the different types of content (i.e., prosocial content or neutral content), and generally focus on traditional media and video games, with less attention given to the increasingly popular new media platforms. In this study, we explored new dimensions by considering individuals' exposure to different consequences of the same prosocial behavior (i.e., reward, punishment, or no consequences) in the context of short videos. Drawing upon Social Cognitive Theory and the General Learning Model, this experimental study identified the effect of such exposure on subsequent prosocial behavior among adolescents. We found that compared to the no consequences group, exposure to the reward consequence did not significantly predict moral elevation and subsequent prosocial behavior. Meanwhile, exposure to the punishment consequence had a significantly negative effect on subsequent prosocial behavior
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