ArticleFrontiers in psychology2022
How active and passive social media use affects impulse buying in Chinese college students? The roles of emotional responses, gender, materialism and self-control.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Structural Relationships Among Marketing Stimuli, Pleasure Emotion, Trust in Seller, and Impulsive Buying in Sports Livestreaming E-Commerce: Evidence from University Students in Eastern China.Behavioral sciences (Basel, Switzerland) · 2026Article
- A study on the differences in social-face sensitivity and conspicuous consumption tendency based on sports consumers' impulse buying tendency: focusing on Generation Z.Frontiers in psychology · 2026Article
- The association between passive social media use and personal growth initiative: a moderated mediation model.Frontiers in psychology · 2026Article
- How personality traits influence impulsive buying through the sequential mediation of family dynamics and self control.Scientific reports · 2025Article
- They are more beautiful than me! How social media use increases women's body-related envy and cosmetic surgery consideration.Frontiers in psychology · 2025Article
- Sport fans' curiosity and impulsive buying: mediation of social media use intensity.Frontiers in sports and active living · 2025Article
- How technical and situational cues affect impulse buying behavior in social commerce? Evidence from bored consumers.Frontiers in psychology · 2024Article
- Exploring the link: Social Media Usage and Body Image Dissatisfaction in Female Medical Students of Chengalpattu District, Chennai.Indian journal of community medicine : official publication of Indian Association of Preventive & Social MedicineArticle
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Authors and funding
3 authors.
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Abstract
Social media plays a vital role in consumers' purchasing decision making. There are still gaps in existing research on the relationship between divided dimensions of social media use and impulse buying, as well as the mediating and moderating effects therein. This study explored the mediation and moderation effects in the relationship between different social media usage patterns, emotional responses, and consumer impulse buying. Data from 479 college students who were social media users in China were analyzed using structural equation modeling. The results showed that active and passive social media use were significantly and positively associated with users' enjoyment, whereas passive social media use significantly increased depression. Both enjoyment and depression were significantly and positively associated with users' impulse buying. Materialism positively moderated the relationship between enjoyment and impulsive consumption, while self-control significantly reduced the effect of depression on impulse buying. These findings that emotion mediated and personality traits moderated relationships between social media use and impulse buying expand impulsive purchase literature and provide insights for guiding college students' healthy use of social media and rational consumption.
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