Evidence map›Paper›PMID 36246515›Full record

ArticleInternational journal of hospitality management2023

The Effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty.

Yongwook Ju, SooCheong Shawn Jang

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in International journal of hospitality management, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
  2. How COVID-19 has changed tourists' behaviour.Nature human behaviour · 2025
    Review
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

2 authors.

Yongwook JuWhite Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management Purdue University, Marriott Hall, 900 W. State Street, West Lafayette, IN 47907, USA.
SooCheong Shawn JangWhite Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management Purdue University, Marriott Hall, 900 W. State Street, West Lafayette, IN 47907, USA.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The unprecedented global health concerns pertaining to COVID-19 have impacted the hotel industry. In order to ameliorate such concerns, hotels are sending out marketing communication messages. However, whether the messages effectively impact hotel consumers' behaviors is still unknown. To fill this research gap, this study empirically tested the effect that the perceived severity of COVID-19 (PSC) has on hotel booking intentions as well as the roles of message appeal type (rational vs. emotional) and brand loyalty. The data was collected using a scenario-based online survey (n = 311) and analyzed using hierarchical multiple regression. The rational appeal type had a greater positive influence on hotel booking intentions, which suggests that it is preferable for COVID-19 related messages. The results also indicated that PSC had a negative influence on booking intentions for the low loyalty group, and brand loyalty still played a key role even amidst the COVID-19 crisis.

Indexed as

Brand loyaltyConsumer behaviorCOVID-19Emotional appealHotel booking intentionRational appeal

Identifiers

PMID36246515
PMCPMC9537292

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.