ArticleInternational journal of environmental research and public health2022
The Comprehensive Alcohol Advertising Ban in Lithuania: A Case Study of Social Media.
Article in International journal of environmental research and public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 12 papers, 1 of them a synthesis that pooled it.
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The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
12 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Effectiveness of Regulatory Policies on Online/Digital/Internet-Mediated Alcohol Marketing: a Systematic Review.Journal of epidemiology and global health · 2023Pooled it
- The Baltics: Benchmarking alcohol control reform for the European Union and surrounding countries.Addiction (Abingdon, England) · 2026Article
- The policy implementation playbook: a cross-policy taxonomy of post-adoption tobacco industry tactics.Globalization and health · 2026Review
- Regulatory policies for online alcohol access control: a comparative scoping review of international approaches.Korean journal of family medicine · 2026Article
- Full alcohol marketing ban and adolescent drinking patterns: a repeated cross-sectional analysis comparing Lithuania with other EU countries.BMJ public health · 2026Article
- New Trends in Pediatric Hospitalizations for Acute Intoxications: A Single-Center Long-Term Retrospective Study.Children (Basel, Switzerland) · 2025Article
- Article
- Comparing alcohol policy environments in high-income jurisdictions with the International Alcohol Control Policy Index.Drug and alcohol review · 2025Article
- Exploring links-exposure to alcohol adverts on social media in relation to alcohol use among university students in Uganda.Alcohol and alcoholism (Oxford, Oxfordshire) · 2024Article
- #Bartender: portrayals of popular alcohol influencer's videos on TikTokBMC public health · 2024Article
- Impact of the WHO "best buys" for alcohol policy on consumption and health in the Baltic countries and Poland 2000-2020.The Lancet regional health. Europe · 2023Review
- The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents.Behavioral sciences (Basel, Switzerland) · 2023Article
Corrections and comments
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Authors and funding
9 authors.
Funding
Abstract
Alcohol advertising exposure is a risk factor for earlier alcohol initiation and higher alcohol consumption. Furthermore, engagement in digital alcohol marketing, such as liking or sharing an ad on social media, is associated with increased alcohol consumption and binge or hazardous drinking behavior. In light of these challenges, Lithuania has enacted a total prohibition on alcohol advertising, including social media. This study monitored the two most popular social media networks, Facebook and Instagram, to determine compliance with current legislation. In total, 64 Facebook and 51 Instagram profiles were examined. During the 60-day study period, 1442 and 749 posts on the selected Facebook and Instagram profiles, respectively, were published. There were a total of 163 distinct social media alcohol-related posts. Alcohol-related posts accounted for 5.9 percent of total Instagram posts and 8.3 percent of total Facebook posts. Alcohol advertisements accounted for 1.4 percent of all posts (infringement of the Alcohol Control Law). Influencers were responsible for nearly half (45.5 percent) of all observed alcohol-related Instagram posts. The study demonstrates high compliance with Lithuania's total alcohol advertising ban on social media and emphasizes the importance of adequately monitoring the growing prominence of influencers on social media.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.