Evidence map›Paper›PMID 36214773›Full record

ArticleHealth communication2023

Athletes Drink Gatorade: DMA Advertising Expenditures, Ad Recall, and Athletic Identity Influence Energy and Sports Drink Consumption.

Morgan E Ellithorpe, Amy Bleakley, Michael Hennessy, Amy Jordan, Robin Stevens, Erin Maloney

Abstract read
In one paragraph

Article in Health communication, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Article
  3. Article
  4. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Morgan E EllithorpeDepartment of Communication, University of Delaware.ORCID 0000-0002-0317-9267
Amy BleakleyDepartment of Communication, University of Delaware.
Michael HennessyDepartment of Communication, University of Delaware.
Amy JordanDepartment of Journalism and Media Studies, Rutgers, the State University of New Jersey.
Robin StevensUSC Annenberg School for Communication and Journalism, University of Southern California.
Erin MaloneyDepartment of Communication, University of Delaware.

Funding

NIDCR/NIH: R21 Misleading messages, Ambivalent attitudes: Teen beliefs about sports drinksR21DE028414 · NIDCR · UNIVERSITY OF PENNSYLVANIA · PI BLEAKLEY, AMY · 2019 to 2020
$504k
NIDCR NIH HHS R21 DE028414
6 · The paper itself

Abstract

Understanding why sports and energy drinks remain increasingly popular among adolescents despite declines in other sugar sweetened beverages is critical. This study points to memory for advertising exposure and adolescent athletic identity as two aspects that together help to explain consumption. An online survey of U.S. adolescents aged 14-18 (

Indexed as

AdvertisingSportsAdolescentAthletesHealth ExpendituresHumansIsotonic SolutionsTelevisiongatoradeIsotonic Solutions

Identifiers

PMID36214773
PMCPMC10083192

What OpenQuestion holds

Textmetadata
LicenceTDM
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.