ArticleHealth economics2023
The impact of price promotions on sales of unhealthy food and drink products in British retail stores.
Article in Health economics, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
6 citing papers in PubMed.
- The impact of restricting price promotions on foods high in fat, sugar and salt on purchasing behaviours: a randomised controlled trial in a simulated online supermarket in the UK.Public health nutrition · 2026Trial
- Industry responses to unhealthy food retail promotion restrictions: a thematic analysis of two public consultations in Scotland.Public health nutrition · 2025Article
- Exploring the Relationship Between Socio-Demographic Factors and Consumers' Perception of Food Promotions in Romania.Foods (Basel, Switzerland) · 2025Article
- Supermarket nutritionists' perspectives, views, and experiences on affordability interventions to support healthier and more environmentally sustainable food purchasing in UK retail settings.Frontiers in nutrition · 2025Article
- Bundling of unhealthy food products in Johannesburg, South Africa: an exploratory study.Health promotion international · 2024Article
- The impact of price promotions on sales of unhealthy food and drink products in British retail stores.Health economics · 2023Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
We study the health impact of food and beverage price promotion strategies-multi-buy offers and price discounts, typically biased toward unhealthy product categories-in British consumer retail. We are the first to employ econometric models from the marketing literature to analyze the impact of price promotions with a focus on population health. Our dynamic, reduced form demand model incorporates endogenous inventory (stock piling), consumption rates imputed from repeat purchases and allows for unobserved household heterogeneity. We find that removing price discounts is more effective for reducing purchase volume compared to removing multi-buy offers for 10 out of 12 food and drink groups, particularly those products for which price reduction is more common than multibuy. We find that price promotions induce consumption-and waste -through behavioral effects, associated with increased household inventory (stockpiling).
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.