ArticleSociology of health & illness2023
Fat shaming under neoliberalism and COVID-19: Examining the UK's Tackling Obesity campaign.
Article in Sociology of health & illness, 2023. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 1 of them a synthesis that pooled it.
What it found
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Who cites it
7 citing papers in PubMed, 1 synthesis or guideline pooled it.
- The lived experience of food insecurity among adults with obesity: a quantitative and qualitative systematic review.Journal of public health (Oxford, England) · 2024Pooled it
- Living well? The unintended consequences of highly popular commercial fitness apps through social listening using Machine-Assisted Topic Analysis: Evidence from X.British journal of health psychology · 2025Article
- The Big Minority View: Do Prescientific Beliefs Underpin Criminal Justice Cruelty, and Is the Public Health Quarantine Model a Remedy?International journal of environmental research and public health · 2025Article
- 'Medical Fatphobia Is Not Something We Invent': Weight Stigma in Healthcare Experienced by Women in the Antifatphobia Movement in Brazil and Spain.Sociology of health & illness · 2025Article
- Shame-Sensitive Public Health.The Journal of medical humanities · 2025Article
- 'Solitude is not thrust upon any lovable person': loneliness, shame, and the problem (of) personality.Journal of psycho-social studies · 2024Article
- Fat shaming under neoliberalism and COVID-19: Examining the UK's Tackling Obesity campaign.Sociology of health & illness · 2023Article
Corrections and comments
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Authors and funding
2 authors.
Funding
Abstract
This article explores the dynamics between fat shaming, neoliberalism, ideological constructions of health and the 'obesity epidemic' within the UK, using the UK Government's recent Tackling Obesity campaign in response to Covid-19 as an illustration. We draw attention to how fat shaming as a practice that encourages open disdain for those living with excess weight operates as a moralising tool to regulate and manage those who are viewed as 'bad' citizens. In doing so, we begin by outlining how the ideological underpinnings of 'health' have been transformed under neoliberalism. We then consider the problematic use of fat shaming discourses that are often used as tools to promote 'healthy' lifestyle choices by those who view it as not only an acceptable way of communicating the health risks associated with obesity but also a productive way of motivating people with obesity to lose weight. Drawing on Graham Scambler's theoretical framework regarding shame and blame (2020), we discuss how 'heaping blame on shame' has become a 'wilful political strategy' under neoliberalism, particularly as it relates to individuals with obesity, and how the Tackling Obesity campaign leverages concerns around 'choices' and 'costs' as a means through which to encourage normative models of self-care and self-discipline.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.