ArticleFrontiers in psychology2022
The effects of perception of video image and online word of mouth on tourists' travel intentions: Based on the behaviors of short video platform users.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
2 citing papers in PubMed.
- From appraisal to word-of-mouth: affective pathways through awe and restoration in high-altitude ecocultural tourism using a mixed-methods design.Frontiers in psychology · 2025Article
- How do short videos influence users' tourism intention? A study of key factors.Frontiers in psychology · 2022Article
Corrections and comments
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Authors and funding
3 authors.
Funding
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Abstract
This research discusses the impact of the perception of video images and online word of mouth on tourists' travel intentions. A survey of 390 users who watched travel videos on short-video platforms was conducted using structural equation modeling. The results are as follows. First, the perception of video images can significantly affect tourists' intention to visit the destinations. Second, as a mediating variable, online word of mouth can enhance the positive effects of the perception of video images on tourists' travel intentions. Third, gender had a positive moderating effect, which was particularly obvious in the relationship between the perception of video images and online word of mouth. This research provides a theoretical basis for the utility of tourism-related short videos, which can help stimulate tourists' intention to visit promoted destinations.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.