Exploring Tourism Efficiency and Its Drivers to Understand the Backwardness of the Tourism Industry in Gansu, China.

Gansu Province is rich in tourism resources, and it is the hometown of the "copper galloping horse", which is the logo of China's tourism. However, the scale and revenues of tourism in Gansu province are still at a low level. This paper first evaluated the tourism efficiency of 14 cities and prefectures of Gansu Province in China from 2011 to 2019 using the super-slack-based measure (Super-SBM) and then investigated the internal driving mechanism of the efficiency change through the Global Malmquist-Luenberger (GML) index and its decomposition, and finally analyzed the external influencing elements of tourist efficiency by the Tobit model. The results revealed that the tourism efficiency of Gansu Province had increased rapidly during the study period, especially after 2016, the rising range increased. From 2011 to 2019, the cumulative changes in GML index, technological change (TC), and efficiency change (EC) of tourism efficiency in Gansu Province were 5.053, 4.145 and 1.160, respectively, indicating that the improvement of tourism efficiency in Gansu province is mainly due to technological progress. The regression results of the Tobit model show that the status of the tourism industry, trade openness, information level, and technological innovation level can significantly promote tourism efficiency in the province. At the same time, upgrading the industrial structure and the improvement of greening coverage inhibit tourism efficiency. However, the impact of the economic development level on the tourism efficiency of Gansu Province is not apparent. According to the research results, this paper puts forward corresponding suggestions to promote the development of tourism in Gansu Province. This study is crucial for hospitality, tourism, and policy sectors to understand the underlying factors and promote the healthy development of the tourism industry in Gansu Province.