ArticleHeliyon2022
Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: A Bangladeshi consumers' perspectives.
Article in Heliyon, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
3 citing papers in PubMed.
- Risk of Nipah virus transmission through date palm sap trade in Bangladesh: a qualitative ethnographic study.One health outlook · 2025Article
- The threat of COVID-19 will influence consumers' taste compensation.Scientific reports · 2025Article
- Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background of the study: Nowadays, the business pattern is changing globally. The business organization is influenced customers to purchase their necessary goods and services from online businesses. The online-based business takes promotional activities through social media platforms like Facebook, Twitter, Instagram, and Pinterest. Purpose: The aim of the research was to investigate the impact of social media on online shopping behavior during the COVID-19 pandemic in the context of Bangladeshi consumers. Research methods: Quantitative type research was applied and the study used descriptive research design. A standardized questionnaire was used to collect 350 data points from Bangladeshi consumers using an online purposive sampling method. A partial least square structural equation modeling (PLS-SEM) approach was used to evaluate the data and test the hypotheses. Results: PLS-SEM analysis method demonstrated that celebrity endorsement, promotional tools, and online reviews had a positive significant impact on online shopping behavior during the COVID-19 pandemic in the perspective of Bangladesh. Conclusion: The research paper provides practical guidelines for online-based business organizations on how to effectively use social media platforms for business target advertising and promotional activities. The customers are also motivated to purchase through social media because of positive online reviews and trustworthy celebrity endorsements.
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Registered trials
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