Evidence map›Paper›PMID 36097479›Full record

ArticleHeliyon2022

Does gender moderate the purchase intention of organic foods? Theory of reasoned action.

Raghava R Gundala, Nishad Nawaz, Harindranath R M, Kirubaharan Boobalan, Vijaya Kumar Gajenderan

Abstract read
In one paragraph

Article in Heliyon, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.

0numbers the graph read from it
0cells of the map it votes in
10citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

10 citing papers in PubMed.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Raghava R GundalaUniversity of Wisconsin - Parkside, 900 Wood Road, Kenosha, 53144, WI, USA.
Nishad NawazDepartment of Business Management, College of Business Administration, Kingdom University, Bahrain.
Harindranath R MSchool of Entrepreneurship and Management Studies, SRM University - AP, Amaravati, India.
Kirubaharan BoobalanSSN School of Management, SSN Institutions, Chennai, India.
Vijaya Kumar GajenderanDepartment of Commerce, Sir Theagaraya College, Chennai, India.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Purpose: This study examines the role of gender as a moderator on the relationships between subjective norm on attitude and purchase intention and attitude on purchase intention by using the Theory of Reasoned Action (TRA) among organic food consumers. Methodology: Data is collected using a crowdsourcing platform called Amazon's Mechanical Turk (MTurk). The respondents are organic food consumers (N = 633) from the US. The proposed model is tested using AMOS by covariance-based structural equation modelling and tested for multi-group moderation. Findings: The model is fit. The results of multi-group moderation show that gender moderates the two relationships: subjective norm on attitude and attitude on purchase intention, but not the third one, i.e., subjective norm and attitude. All the direct hypotheses are supported. This research found that males and females differ in purchasing intention toward organic food. Originality: This is the first study in the organic food context that tested subjective norm - attitude, attitude - purchase intention, and subjective norm-attitude using the theory of reasoned action.

Indexed as

AttitudeGenderMulti-group moderationOrganic food purchase intentionSubjective norm

Identifiers

PMID36097479
PMCPMC9463379

What OpenQuestion holds

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LicenceCC BY
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.