ArticleFrontiers in psychology2022
The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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Who cites it
14 citing papers in PubMed.
- How Collectivism and Virtual Idol Characteristics Influence Purchase Intentions: A Dual-Mediation Model of Parasocial Interaction and Flow Experience.Behavioral sciences (Basel, Switzerland) · 2025Article
- Impact of Scene Features of E-Commerce Live Streaming on Consumers' Flow and Purchase Intentions of Sporting Goods.Behavioral sciences (Basel, Switzerland) · 2025Article
- Article
- Key elements and theoretical logic of live streaming e-commerce marketing discourse: An analysis based on grounded theory.PloS one · 2025Article
- Livestream sales prediction based on an interpretable deep-learning model.Scientific reports · 2024Article
- The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model.Behavioral sciences (Basel, Switzerland) · 2024Article
- Review
- Gift-giving intentions in pan-entertainment live streaming: Based on social exchange theory.PloS one · 2024Article
- The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentions.Frontiers in psychology · 2024Article
- Article
- Impacts of different interactive elements on consumers' purchase intention in live streaming e-commerce.PloS one · 2024Article
- Article
- The impact of digital empowerment on open innovation performance of enterprises from the perspective of SOR.Frontiers in psychology · 2023Article
- An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure.Frontiers in psychology · 2022Article
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Authors and funding
3 authors.
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Abstract
Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming features (interactivity, authenticity, and entertainment) on the consumers' purchase intention from the perspectives of consumers' flow experience and trust based on the SOR theory. The authors collected survey data from 357 tourism e-commerce live streaming consumers and used the structural equation model to test the research model. The results reveal that interactivity and authenticity positively affect tourism e-commerce live streaming consumers' purchase intention, but entertainment does not influence purchase intention positively; interactivity, authenticity, and entertainment each positively affects tourism e-commerce live streaming consumers' flow experience and trust; both flow experience and trust positively affect tourism e-commerce live streaming consumers' purchase intention; both flow experience and trust have mediating effects on the relationships between tourism e-commerce live streaming features and consumers' purchase intention. This study extends existing theoretical research on tourism e-commerce live streaming and provides some managerial implications for tourism enterprises and streamers.
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