ArticleInternational journal of environmental research and public health2022
Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram.
Article in International journal of environmental research and public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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Who cites it
13 citing papers in PubMed, 44 citations in OpenAlex.
- Mitigating the burden of dental caries among adolescents and young adults by targeting social media influencers.Frontiers in oral health · 2026Article
- Integrating digital health into pediatric obesity management: Current practices and future perspectives.Obesity pillars · 2025Review
- [Misinformation and disinformation about dietary supplements in social media: limiting the risks, seizing the opportunities, and shaping structures].Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz · 2025Article
- Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country.BMC public health · 2025Article
- #WhatIEatinaDay: The Quality, Accuracy, and Engagement of Nutrition Content on TikTok.Nutrients · 2025Article
- Beyond the screen: Exploring the dynamics of social media influencers, digital food marketing, and gendered influences on adolescent diets.PLOS digital health · 2025Article
- Social Media Influencers, Health Literacy, and Food Literacy: A Correlational Study Among Adolescents.International journal of environmental research and public health · 2024Article
- Influencing children: food cues in YouTube content from child and youth influencers.BMC public health · 2024Article
- Social Media Influences on Dietary Awareness in Children.Healthcare (Basel, Switzerland) · 2024Review
- #junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok.The international journal of behavioral nutrition and physical activity · 2024Article
- Food marketing on digital platforms: what do teens see?Public health nutrition · 2024Article
- Promotion of E-Cigarettes on TikTok and Regulatory Considerations.International journal of environmental research and public health · 2023Article
- A Novel Multimedia Player for International Standard-JPEG Snack.Journal of imaging · 2023Article
Corrections and comments
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Authors and funding
5 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The promotion of nutritionally poor food and beverages (F&B) has a proven effect on children's eating preferences and, therefore, plays a significant role in today's childhood obesity epidemic. This study's objective was to assess the prevalence (exposure) and context (power) of the F&B cues in influencer content across three platforms: TikTok, YouTube, and Instagram. The selected influencers were popular with adolescents, with a combined total of more than 34 million followers/subscribers. We employed the YouTube Influencer Marketing Protocol from the World Health Organization (WHO) as our basis for coding. We analysed a total of 360 videos/posts and, of these, 24% contained F&B cues, which is equivalent to 18.1 F&B cues/hour. In total, 77% of the cues were not permitted for children's advertising, according to WHO criteria, and this was stable across all platforms, with chocolate and sugary confectionery (23%) as the most frequently featured products. Not-permitted F&B had a four-times higher chance of being branded, a five-times higher chance of being described positively, and received significantly more 'likes'. In 62% of the analysed presentations, the branded product was mentioned, yet only 6% of the content was labelled as advertising. The present analysis delivers further grounds for discussion for policies and regulations of influencer marketing.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.