ArticleFrontiers in artificial intelligence2022
The effects of anthropomorphism and multimodal biometric authentication on the user experience of voice intelligence.
Article in Frontiers in artificial intelligence, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Voice intelligence is a revolutionary "zero-touch" type of human-machine interaction based on spoken language. There has been a recent increase in the number and variations of voice assistants and applications that help users to acquire information. The increased popularity of voice intelligence, however, has not been reflected in the customer value chain. Current research on the socio-technological aspects of human-technology interaction has emphasized the importance of anthropomorphism and user identification in the adoption of the technology. Prior research has also pointed out that user perception toward the technology is key to its adoption. Therefore, this research examines how anthropomorphism and multimodal biometric authentication influence the adoption of voice intelligence through user perception in the customer value chain. In this study we conducted a between-subjects online experiment. We designed a 2 × 2 factorial experiment by manipulating anthropomorphism and multimodal biometric authentication into four conditions, namely
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