Evidence map›Paper›PMID 36034153›Full record

ArticleElectronic markets2022

Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India.

Richa Misra, Renuka Mahajan, Nidhi Singh, Sangeeta Khorana, Nripendra P Rana

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Electronic markets, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Richa MisraJaipuria Institute of Management, A-32A, opposite IBM India, Sector 62, Noida, Uttar Pradesh 201309 India.
Renuka MahajanJaipuria Institute of Management, A-32A, opposite IBM India, Sector 62, Noida, Uttar Pradesh 201309 India.ORCID 0000-0002-9024-7693
Nidhi SinghJaipuria Institute of Management, A-32A, opposite IBM India, Sector 62, Noida, Uttar Pradesh 201309 India.
Sangeeta KhoranaBournemouth University Business School, Bournemouth University, Bournemouth, BH8 8EB UK.
Nripendra P RanaCollege of Business and Economics, Qatar University, P.O. Box 2713, Doha, Qatar.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The pandemic has accelerated e-commerce adoption for both consumers and sellers. This study aims to identify factors critical to the adoption of electronic markets (EM) during the pandemic, from the perspective of small sellers in non-metro cities. The research design utilizes core dimensions of the UTAUT model and selected constructs from protection motivation theory; since business closure vulnerability also triggers electronic market adoption. A questionnaire survey method was used to collect data from 150 sellers from tier-II/III cities of India. Study results identified performance expectancy, effort expectancy, social influence and perceived vulnerability as significant determinants of behavioural intention towards adoption of EM. The findings also explain the moderating impact of sellers' awareness of information technology and merchants' age on behavioural outcomes. Given the growing demands from such cities, the research offers insights for marketers to understand the bottlenecks and ways to motivate small sellers to get associated with EMs.

Indexed as

Electronic marketplacePerceived vulnerabilityProtection motivation theorySelf-efficacyUTAUT

Identifiers

PMID36034153
PMCPMC9395906

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.