ArticleComputational intelligence and neuroscience2022
Precise Marketing of E-Commerce Products Based on KNN Algorithm.
Article in Computational intelligence and neuroscience, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
In order to better understand the purchase decision-making process of consumers, this paper makes an in-depth study on the precision marketing of e-commerce products on the basis of KNN algorithm. Through data mining, classic KNN algorithm, BPNN algorithm, and other methods, this paper takes the price and purchase intention of e-commerce agricultural products as an example. Based on the classic nearest neighbor algorithm, binomial function is combined with Euclidean distance formula when calculating the nearest neighbor through similarity. The particle swarm optimization algorithm is used to optimize the binomial function coefficient and the
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