ArticleAddictive behaviors2022
The association between gambling marketing and unplanned gambling spend: Synthesised findings from two online cross-sectional surveys.
Article in Addictive behaviors, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers, 2 of them syntheses that pooled it.
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Who cites it
14 citing papers in PubMed, 2 syntheses or guidelines pooled it, 36 citations in OpenAlex.
- What is the impact of sports-related gambling advertising on gambling behaviour? A systematic review.Addiction (Abingdon, England) · 2025Pooled it
- Targeting the next generation of gamblers? Gambling sponsorship of esports teams.Journal of public health (Oxford, England) · 2023Pooled it
- Direct gambling marketing, direct harm: A randomised experiment.Addiction (Abingdon, England) · 2026Trial
- Gambling adverts on social media reach 2.3 times more men than women: Using the Meta Ad library to assess gambling advertising in Ireland.Journal of behavioral addictions · 2026Article
- There, but Invisible: Warning Messages in Czech Gambling Advertising during Football Broadcasts.European addiction research · 2026Article
- The effect of television advertising on gambling behaviour: a quasi-experimental study during the 2022 Qatar FIFA World Cup.Addictive behaviors reports · 2026Article
- Regulatory Whack-a-mole: A Rapid Scoping Review of Gambling Marketing Restrictions and their (in)Effectiveness.Current addiction reports · 2026Review
- Bet More - But Only with Me: Role of Celebrity Endorsers in Sports Betting Advertising.Journal of gambling studies · 2025Article
- The high cost of direct marketing from wagering operators, tipsters and affiliates: An ecological momentary assessment of how wagering promotions drive betting, expenditure, and harm.Journal of behavioral addictions · 2025Article
- Impact of Spanish gambling regulations on online gambling behavior and marketing strategies.Harm reduction journal · 2025Article
- Changes and continuities in gambling careers during the COVID-19 pandemic: a longitudinal qualitative study of regular sports bettors in Britain.BMC public health · 2025Article
- How did the 'whistle-to-whistle' ban affect gambling advertising on TV? A live football matching study.Addiction research & theory · 2025Article
- The feasibility and acceptability of an inoculative intervention video for gambling advertising: a focus group study of academics and experts-by-experience.Journal of public health (Oxford, England) · 2024Article
- Brief Report: The Rise of Online Betting in Ontario.Journal of gambling studies · 2024Article
Corrections and comments
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Authors and funding
6 authors at 3 institutions in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundIn 2020, the British Government initiated a review about whether to introduce stricter controls on gambling marketing. We examine: (i) what proportion of regular sports bettors and emergent adult gamblers report that marketing has prompted unplanned spend; and (ii) what factors are associated with reporting that marketing had prompted unplanned spend.
methodsData are from two British non-probability online surveys with: (i) emerging adults (16-24 years; n = 3,549; July/August 2019) and (ii) regular sports bettors (18+; n = 3,195; November 2020). Among current gamblers, logistic regressions examined whether reporting that gambling marketing had prompted unplanned spend (vs never) was associated with past-month marketing awareness, past-month receipt of direct marketing (e.g., e-mails), following gambling brands on social media, and problem gambling classification.
resultsAlmost a third of current gamblers reported that marketing had prompted unplanned gambling spend (sports bettors: 31.2 %; emerging adults: 29.5 %). Escalated severity of problem gambling was associated with reporting that marketing had prompted unplanned spend in both samples, in particular those experiencing gambling problems compared to those experiencing no problems (sports bettors: OR
conclusionAmong emerging adults and regular sports bettors, increased severity of gambling problems, receiving direct marketing, and following gambling brands on social media are associated with reporting that marketing has prompted unplanned spend.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.