ArticleEnergy efficiency2022
An extension of the theory of planned behavior to understand factors influencing Pakistani households' energy-saving intentions and behavior: a mediated-moderated model.
Article in Energy efficiency, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers.
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13 citing papers in PubMed.
- Changing the fate of rangelands through behavioral nudges for sustainable land use and management using an extended theory of planned behavior.Scientific reports · 2026Article
- Do pro-environmental factors influence sustainable behavior? The moderating role of climate change concern in China and Pakistan.Frontiers in psychology · 2026Article
- Study on the interactive evolution mechanism of residents' energy use behavior in shared living spaces.Scientific reports · 2025Article
- Empirical model of public participation intention in biomass project based on integrated TAM-TPB model.Scientific reports · 2025Article
- Research on the energy saving behaviors of university students based on TPB in a hot summer-cold winter area in China.Heliyon · 2024Article
- Article
- Exploring waste separation using an extended theory of planned behavior: a comparison between adults and children.Frontiers in psychology · 2024Article
- Adopting e-government to monitor public infrastructure projects execution in Nigeria: The public perspective.Heliyon · 2023Article
- Do information publicity and moral norms trigger waste-sorting intention among households? A sequential mediation analysis.Frontiers in psychology · 2023Article
- Employees buying organic food intention: An extension of the theory of planned behavior.Frontiers in psychology · 2022Article
- Waste separation-Who cares? Organizational climate and supervisor support's role in promoting pro-environmental behaviors in the workplace.Frontiers in psychology · 2022Article
- Environmental knowledge, perceived behavioral control, and employee green behavior in female employees of small and medium enterprises in Ensenada, Baja California.Frontiers in psychology · 2022Article
- Examining the green factors affecting environmental performance in small and medium-sized enterprises: A mediating essence of green creativity.Frontiers in psychology · 2022Article
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4 authors.
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Abstract
This study aims to explore the factors influencing households' intentions and actual behavior in relation to saving energy. This study is based on the theory of planned behavior (TPB), extending it by adding descriptive norms and moral responsibility. An online survey was administered to collect data from randomly selected households and data analysis was run using partial least squares structural equation modeling (PLS-SEM). The research findings reveal the positive and significant effect of TPB factors (attitude, subjective norms, and perceived behavior control) and the extended factors (descriptive norms and moral responsibility) on households' intention to save energy, as well as the significant effect of perceived behavior control, moral responsibility, and intention on household's energy-saving behavior. This study also evidences the significant mediating and moderating role of households' intention to save energy and moral responsibility. This study's model explains 70.5% of variations in households' intention to save energy and 63.1% of variations in households' energy-saving behavior. In particular, the extended model explains 11.6% more of the variation in households' intention to save energy compared to the TPB model. This research has several theoretical and practical implications for scholars, environmental protection agencies, and policy-makers.
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