ArticleFrontiers in psychology2022
The study on the impact of short video tourism Vloggers at social media platform on online sharing intention.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Characterising the Influence of Parasocial Experience on the Media Figures' Audiences: A Scoping Review.Behavioral sciences (Basel, Switzerland) · 2026Review
- Research on the influencing factors of user engagement in tourism short video from the perspective of configuration.PloS one · 2025Article
- Characteristics, hotspots, and prospects of short video research: A review of papers published in China from 2012 to 2022.Heliyon · 2024Review
- The impact of environment-friendly short videos on consumers' low-carbon tourism behavioral intention: A communicative ecology theory perspective.Frontiers in psychology · 2023Article
- Promote identification or prevent expansion? The effect of uploader-viewer similarity on viewer inspiration in the context of short video community.Frontiers in psychology · 2023Article
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Authors and funding
3 authors.
Funding
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Abstract
COVID-19 has caused significant damage globally, including tourism. This study adopts the quantitative research method, selects 588 samples from tourists watching short videos to investigate the antecedents and effects of parasocial interaction between tourists and short video tourism Vloggers, and analyses them with partial least squares. Based on parasocial relationship theory, this study investigates the antecedents of parasocial relationships between tourists and short video tourism Vloggers and their willingness to share short video tourism. Results show that the consistency of values, entertainment motivation, and emotional engagement positively impact the parasocial relationships between tourists and short video tourism Vloggers and affect the online sharing intention through the parasocial relationship. The consistency of values can directly affect sharing intention. As an intermediary variable, parasocial relationship positively impacts value congruence, entertainment motivation, emotional engagement, and sharing intention. This study introduces parasocial relationship into the research of tourism short video Vloggers, which enriches the literature. Furthermore, this introduction provides new marketing strategies and suggestions for the sustainable development of tourism.
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Registered trials
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