Evidence map›Paper›PMID 35954623›Full record

SynthesisInternational journal of environmental research and public health2022

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies.

Joanne Chen Lyu, Peiyi Huang, Nan Jiang, Pamela M Ling

Abstract readSystematic Review
In one paragraph

Synthesis in International journal of environmental research and public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 34 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
34citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

34 citing papers in PubMed, 1 synthesis or guideline pooled it.

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  14. Perspectives in public health · 2025
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Joanne Chen LyuCenter for Tobacco Control Research and Education, University of California San Francisco, San Francisco, CA 94117, USA.ORCID 0000-0002-4178-6746
Peiyi HuangDepartment of Psychology, School of Social Sciences, University of Mannheim, 68159 Mannheim, Germany.
Nan JiangDepartment of Population Health, Grossman School of Medicine, New York University, New York, NY 10016, USA.ORCID 0000-0003-0714-750X
Pamela M LingCenter for Tobacco Control Research and Education, University of California San Francisco, San Francisco, CA 94117, USA.ORCID 0000-0001-6166-9347

Funding

Postdoctoral training in tobacco controlT32CA113710 · NCI · UNIVERSITY OF CALIFORNIA, SAN FRANCISCO · PI LING, PAMELA MAY · 2016 to 2020
$2.6M
NCI NIH HHS T32 CA113710
6 · The paper itself

Abstract

Marketing plays a key role in increasing the popularity of e-cigarettes. We conducted a systematic review of the existing literature published between 2003 and 2019 in eight databases to describe e-cigarette marketing communication messages by communication channels and marketing communication strategies. Forty-one articles were included in the analysis after screening. Ten key messages were identified. Cessation and health-related benefits (each

Indexed as

Electronic Nicotine Delivery SystemsSmoking CessationAdvertisingCommerceMarketingcommunication channelse-cigarettesmarketing communicationmarketing communication messagesmarketing communication strategies

Identifiers

PMID35954623
PMCPMC9367763

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.