ArticleFrontiers in psychology2022
An empirical investigation between brand orientation and brand performance: Mediating and moderating role of value co-creation and innovative capabilities.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It has been retracted, and should not be counted. Not yet cited in PubMed.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
- Retraction · 2025-08-07Concerns/Issues about Referencing/Attributions · Concerns/Issues about Peer Review · Conflict of Interest · Investigation by Journal/Publisher · Unreliable Results and/or Conclusions ·
- Retracted
Authors and funding
1 author.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study analyses the function of value co-creation in mediating the relationship between brand orientation, brand performance, and innovation capacities in China's small and medium-sized enterprises (SMEs). Using the organization's size differential characteristic, additional testing of these criteria across disaggregated SME levels is performed. The empirical examination of 240 enterprises in an emerging market setting was conducted using Structure Equation Modeling (SEM). According to the results of the moderation and mediation research, value co-creation and capabilities often displayed positive moderating effects across all organization sizes, but they are conditional and not invariant when disaggregated by enterprise size. The research reveals that business owners and managers must decide the most successful complements to their brand orientation efforts based on the appropriate combinations of business abilities for the size of their particular firms.
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Registered trials
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