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RetractedArticleFrontiers in psychology2022

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment.

Weijun Bian et al.PubMed ↗Full text ↗Publisher ↗

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4 papers cite it

2022

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Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment. | OpenQuestion