Evidence map›Paper›PMID 35901188›Full record

ArticlePloS one2022

Improving behavioural compliance with the COVID-19 precautionary measures by means of innovative communication strategies: Social experimental studies.

Pepijn van Empelen, Katharina Preuhs, Leonhard A Bakker, Petra Buursma, Rosa Andree, Charlotte Anraad, Hilde M van Keulen

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Article in PloS one, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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1 · What the graph read from it

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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

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3 · Its place in the literature

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4 · The record

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5 · Who and what money

Authors and funding

7 authors.

Pepijn van EmpelenTNO, Department of Child Health, Leiden, The Netherlands.
Katharina PreuhsTNO, Department of Child Health, Leiden, The Netherlands.ORCID 0000-0002-3570-9509
Leonhard A BakkerTNO, Department of Child Health, Leiden, The Netherlands.
Petra BuursmaTNO, Department of Child Health, Leiden, The Netherlands.
Rosa AndreeTNO, Department of Child Health, Leiden, The Netherlands.
Charlotte AnraadTNO, Department of Child Health, Leiden, The Netherlands.
Hilde M van KeulenTNO, Department of Child Health, Leiden, The Netherlands.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

objectivesBehavioural measures such as social distancing are crucial to prevent the spread of COVID-19. People sometimes have difficulty to comply with these behavioural measures for various reasons. Insight is needed into evidence-based strategies that can promote compliance. In the present study, we examined whether behaviour change techniques (volitional help sheet (VHS), behavioural journalism (BJ) and empathy inductions (EI)) could promote behavioural compliance with the COVID-19 measures.

methodsThree online experiments were carried out (N = 424-593) among Dutch adult citizens, using a randomized 2-group post-test and 1-week follow-up design. In each experiment, a control group was compared with the experimental condition (respectively VHS, BJ or EI condition).

resultsTwo out of the three different strategies did result in favourable changes with regard to the compliance-related measures. The VHS contributed to changes in perceived susceptibility of others (t = -2,78; f**2 = 0,019), perceived severity (t = -3,65; f**2 = 0,032) and individual behavioural compliance measures. People exposed to the VHS were more likely to receive less visitors (w = 16638; p = 0.003)and avoid crowds (w = 16631; p = 0.003). EI increased the perceived vulnerability of others. Video-based role model stories, based on BJ did not result in any changes.

conclusionsBehaviour change strategies may contribute to promoting behavioural compliance and could be used in public health communication. The empathy induction can be used to enhance other protection motives, while the volitional help sheet effectively can help people to overcome compliance barriers. Behavioural science can add to fighting the COVID-19 pandemic.

Indexed as

COVID-19Health CommunicationAdultHumansPandemicsPublic HealthSARS-CoV-2

Identifiers

PMID35901188
PMCPMC9333445

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.