ArticleBMC public health2022
Perception of strong social norms during the COVID-19 pandemic is linked to positive psychological outcomes.
Article in BMC public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Who cites it
10 citing papers in PubMed.
- Are you afraid of COVID-19? Motivation and engagement in infection-prevention behaviour in a UK community cohort during the first 2 years of the COVID-19 pandemic.British journal of health psychology · 2025Article
- Compliance with COVID-19 Physical Distancing Mandates in Oman: The Role of Health Literacy and Internal Health Locus of Control.Health literacy research and practice · 2024Article
- Online rumors during the COVID-19 pandemic: co-evolution of themes and emotions.Frontiers in public health · 2024Article
- Adherence to Physical Distancing and Health Beliefs About COVID-19 Among Patients With Cancer.Journal of Korean medical science · 2023Article
- Article
- Linking Cultural Tightness, Components of Norm Activation and COVID-19 Preventive Behaviors among University Students: Evidence from Beijing, China.International journal of environmental research and public health · 2023Article
- The Societal Value of Vaccines: Expert-Based Conceptual Framework and Methods Using COVID-19 Vaccines as a Case Study.Vaccines · 2023Article
- Validation of the Chinese Cultural Tightness-Looseness Scale and General Tightness-Looseness Scale.Frontiers in psychology · 2023Article
- Satisfaction With Governmental Risk Communication Both Increases and Decreases COVID-19 Mitigation Behaviours.International journal of public health · 2023Article
- Knowledge acquisition and precautionary behaviors for individual resilience to the COVID-19 pandemic: A study of rural Latin America.Journal of rural studies · 2022Article
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Authors and funding
6 authors.
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Abstract
Social norms can coordinate individuals and groups during collective threats. Pandemic-related social norms (e.g., wearing masks, social distancing) emerged to curb the spread of COVID-19. However, little is known about the psychological consequences of the emerging norms. We conducted three experiments cross-culturally, during the early period of the COVID-19 pandemic in China (Study 1), the recovery period in China (Study 2), and the severe period in the United States and Canada (Study 3). Across the three studies, we first distinguished the opposite effects of social norms and risk perception on individuals' psychological characteristics during the COVID-19 pandemic and further revealed that individuals who perceived stronger pandemic norms reported a lower level of COVID-19 risk perception, which in turn would be associated with fewer negative emotions, lower pressure, more positive emotions, higher levels of trusts, and more confidence in fighting against COVID-19. Our findings show that perceived tighter social norms are linked to beneficial psychological outcomes. This research helps governments, institutions, and individuals understand the mechanism and benefits of social norms during the pandemic, thereby facilitating policy formulation and better responses to social crises.
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