Evidence map›Paper›PMID 35838764›Full record

Observational studyJournal of medical Internet research2022

Perceptions of Oral Nicotine Pouches on Reddit: Observational Study.

Yihan Shao, Jonathan Zou, Zidian Xie, Rachel Grana Mayne, Deborah J Ossip, Irfan Rahman, Scott McIntosh, Dongmei Li

Abstract readObservational Study
In one paragraph

Observational study in Journal of medical Internet research, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 23 papers.

0numbers the graph read from it
0cells of the map it votes in
23citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

23 citing papers in PubMed.

  1. Article
  2. Instagram Memes of Oral Nicotine Pouches: Content Analysis Study.Online journal of public health informatics · 2026
    Article
  3. Oral nicotine pouches have arrived at U.S. college campuses.Journal of American college health : J of ACH · 2026
    Article
  4. Nicotine pouches: A wolf in sheep's clothing.Tobacco prevention & cessation · 2026
    Article
  5. Article
  6. Review
  7. Nicotine Toxicity From Repeat Use of Nicotine Pouches.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
    Article
  8. Observational
  9. Observational
  10. Article
  11. Article
  12. Article
  13. Article
  14. Article
  15. Article
  16. Article
  17. Article
  18. Public Perceptions of Flavored Waterpipe Smoking on Twitter.International journal of environmental research and public health · 2023
    Article
  19. Article
  20. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

8 authors.

Yihan Shao *Goergen Institute for Data Science, University of Rochester, Rochester, NY, United States.ORCID 0000-0002-8332-9631
Jonathan Zou *Goergen Institute for Data Science, University of Rochester, Rochester, NY, United States.ORCID 0000-0002-3931-6390
Zidian XieDepartment of Clinical & Translational Research, University of Rochester Medical Center, Rochester, NY, United States.ORCID 0000-0002-5149-7710
Rachel Grana MayneTobacco Control Research Branch, National Cancer Institute, Bethesda, MD, United States.ORCID 0000-0002-8826-0987
Deborah J OssipDepartment of Public Health Sciences, University of Rochester Medical Center, Rochester, NY, United States.ORCID 0000-0003-2918-597X
Irfan RahmanDepartment of Environmental Medicine, University of Rochester Medical Center, Rochester, NY, United States.ORCID 0000-0003-2274-2454
Scott McIntoshDepartment of Public Health Sciences, University of Rochester Medical Center, Rochester, NY, United States.ORCID 0000-0002-5776-9617
Dongmei LiDepartment of Clinical & Translational Research, University of Rochester Medical Center, Rochester, NY, United States.ORCID 0000-0001-9140-2483

Funding

WNY Center for Research on Flavored Tobacco Products (CRoFT)U54CA228110 · NCI · ROSWELL PARK CANCER INSTITUTE CORP · PI OSSIP, DEBORAH J · 2018 to 2022
$19.8M
NCI NIH HHS U54 CA228110
6 · The paper itself

Abstract

backgroundOral nicotine pouches are a new form of tobacco-free nicotine products launched in recent years with a variety of flavors.

objectiveThis study aims to examine the public perceptions and discussions of oral nicotine pouches on Reddit, a popular social media platform for sharing user experiences.

methodsBetween February 15, 2019, and February 12, 2021, a total of 2410 Reddit posts related to oral nicotine pouches were obtained over a 2-year period. After the removal of unrelated or commercial posts, 653 Reddit posts related to oral nicotine pouches remained. Topics and sentiments related to oral nicotine pouches on Reddit were hand coded.

resultsThe number of Reddit posts related to oral nicotine pouches increased during the study period. Content analysis showed that the most popular topic was "sharing product information and user experience" (366/653, 56%), in which sharing oral nicotine pouch products and user experiences were dominant. The next popular topic was "asking product-related questions" (product properties and product recommendations; 115/653, 17.6%), followed by "quitting nicotine products" such as vaping or smoking through use of oral nicotine pouches or quitting the oral nicotine pouches themselves (83/653, 12.7%) and "discussing oral nicotine pouch-related health" symptoms or concerns related to oral nicotine pouches (74/653, 11.3%). The least popular topic was "legality and permissions" related to oral nicotine pouches (15/653, 2.3%). In addition, a greater number of Reddit posts described positive attitudes compared to negative attitudes toward oral nicotine pouches (354/653, 54.2% vs 101/653, 15.5%; P<.001).

conclusionsReddit posts overall had a positive attitude toward oral nicotine pouches and users were actively sharing product and user experiences. Our study provides the first insight on up-to-date oral nicotine pouch discussions on social media.

Indexed as

Electronic Nicotine Delivery SystemsSocial MediaVapingHumansNicotineTobacco SmokingNicotineattitudecessationcontent analysisinformation seekinginformation sharingnicotineoral nicotine pouchesperceptionpublic opinionquitRedditsentimentsmokersmokingsocial mediatobaccouser experiencevaping

Identifiers

PMID35838764
PMCPMC9338421

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.