ArticleFrontiers in psychology2022
Trust, Identity, and Public-Sphere Pro-environmental Behavior in China: An Extended Attitude-Behavior-Context Theory.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers.
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Who cites it
6 citing papers in PubMed, 44 citations in OpenAlex.
- Exploring the associations of generalized trust, climate change conspiracy beliefs and freecycling: Empirical evidence from 34 cultures.British journal of psychology (London, England : 1953) · 2026Article
- The impact of intention to adopt generative AI for exercise information on exercise adherence among Chinese college students: the mediating role of autonomous motivation and network analysis.Frontiers in public health · 2026Article
- A study on the effects of virtual gaming environment stimuli on adolescents' environmental awareness and behavior: the mediating role of environmental trust.Frontiers in psychology · 2025Article
- How enterprises' public welfare low-carbon behavior affects consumers' green purchase behavior.Heliyon · 2024Article
- Article
- Toward a knowledge economy: Factors affecting the sustainable consumption behavior in the Chinese online education industry.Frontiers in psychology · 2022Article
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Authors and funding
3 authors at 1 institution in 1 country.
Funding
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Abstract
Changing human behavior is critical to mitigating the increasingly severe environmental harm. Although numerous studies focus on private-sphere or generalized pro-environmental behavior (PEB), relatively little research examines explicitly public-sphere PEB from a collective action perspective. This study incorporates trust and identity into the Attitude-Behavior-Context (ABC) theory to investigate Chinese residents' participation in public-sphere PEB. Primary data collected from 648 residents in China tested the model empirically. The results indicate that social trust, environmentalist self-identity, and politicized identity positively predict public-sphere PEB and that institutional trust positively impacts non-activist behaviors but negatively relates to environmental activism. There is also evidence that trust and identity are moderators of attitude and public-sphere PEB. Specifically, social trust and environmentalist self-identity strengthen the effect of attitude on public-sphere PEB. Politicized identity increases the impact of attitude on environmental activism but not on non-activist behaviors, and there is no significant moderating effect of institutional trust. The findings deepen the understanding of public-sphere PEB and make more targeted policies accordingly.
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