ArticleFrontiers in public health2022
Ultra-Processed Foods Elicit Higher Approach Motivation Than Unprocessed and Minimally Processed Foods.
Article in Frontiers in public health, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 17 papers.
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Who cites it
17 citing papers in PubMed.
- Caloric content and industrial processing modulate the mental simulation of food concepts.Psychological research · 2026Article
- Sensory Preferences Influencing the Likelihood That African American Pregnant Women Will Consume Nutrient-Dense, Anti-Inflammatory Foods.International journal of environmental research and public health · 2026Article
- Household income and food addiction symptoms predict ultra-processed foods intake in Brazilian university students: implications for policy.Psicologia, reflexao e critica : revista semestral do Departamento de Psicologia da UFRGS · 2026Article
- The hidden hand in retail: a qualitative analysis of how ultra-processed food companies shape consumer purchasing.BMC medicine · 2026Article
- Perinatal consumption of a thermally processed diet alters feeding behavior and has sex-dependent effects upon metabolism in later life in mice.Food chemistry. Molecular sciences · 2026Article
- Fairer competition? Warning labels narrow the gap between the emotional reactions evoked by ultra-processed and unprocessed/minimally processed foods.BMC nutrition · 2026Article
- From scarcity to ultra-processed foods: a conceptual analysis of how their properties interact with characteristics of food intake regulation mechanism.Frontiers in nutrition · 2026Review
- Cancer Incidence and Mortality Estimates in Latin America and the Caribbean: A Systematic Analysis of the GLOBOCAN 2022.Cancer research communications · 2025Article
- Socio-demographic, dietary, exercise, and mental health factors associated with food addiction symptoms in university students.Psicologia, reflexao e critica : revista semestral do Departamento de Psicologia da UFRGS · 2025Article
- Adequate Food and Nutrition in School: Acceptability and Consumption by Students of a Brazilian Municipality.Nutrients · 2025Article
- How disease threat affects the purchase intention of ultra-processed foods among high-pressure workers.Frontiers in nutrition · 2025Article
- Ultra-processed foods and the strategic manipulation of our evolved motivational tendencies.Preventive medicine reports · 2024Article
- Adaptation of the normative rating procedure for the International Affective Picture System to a remote format.Psicologia, reflexao e critica : revista semestral do Departamento de Psicologia da UFRGS · 2024Article
- Addiction to ultra-processed foods as a mediator between psychological stress and emotional eating during the COVID-19 pandemic.Psicologia, reflexao e critica : revista semestral do Departamento de Psicologia da UFRGS · 2024Article
- Diet Quality and Resilience through Adulthood: A Cross-Sectional Analysis of the WELL for Life Study.Nutrients · 2024Article
- Nutrients or processing? An analysis of food and drink items from the UK National Diet and Nutrition Survey based on nutrient content, the NOVA classification and front of package traffic light labelling.The British journal of nutrition · 2024Article
- Ultra-processed Food and Obesity: What Is the Evidence?Current nutrition reports · 2024Review
Corrections and comments
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Authors and funding
12 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Ultra-processed foods (UPF) are becoming extensively available in the food environments. UPF are industrial formulations that are designed to maximize palatability and consumption through a combination of calorie-dense ingredients and chemical additives. UPFs are also aggressively marketed, which may make them more attractive than unprocessed/minimally processed foods (UMPF). Since consumers' purchase decisions are guided by food-evoked emotions, we aimed to provide evidence that UPF visual cues trigger higher emotional responses and approach motivation than UMPF visual cues, with potential impacts on individuals' intention to consume the UPF over the UMPF. Methods: Participants ( Results: Pictures of UPF and UMPF were positioned in the upper arm of the boomerang-shaped affective space that represents approach motivation. Pictures containing UPF triggered higher approach motivation and intention to consume than pictures containing UMPF. We also found a stronger association between emotional responses and intention to consume UPF relative to UMPF. Conclusion: These results shed new light on the role of ultra-processed foods evoked emotions that contribute to less healthy and sustainable food environments.
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