ArticleFrontiers in psychology2022
The Impact of Pro-environmental Awareness Components on Green Consumption Behavior: The Moderation Effect of Consumer Perceived Cost, Policy Incentives, and Face Culture.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- Understanding consumers' adoption of new energy vehicles in the transition to sustainable transportation.Scientific reports · 2026Article
- AI-based virtual try-on technology and the activation of green psychological mechanisms: evidence from a digital consumer environment.Frontiers in psychology · 2026Article
- Give me the facts or make me feel? A study of the effectiveness of temporal landmarks on green advertising appeals.BMC psychology · 2025Article
- Predictors of female students' intentions toward urban forest conservation for climate change mitigation in Iran.Scientific reports · 2025Article
- The Perception of Organic Food Characteristics and the Demographic and Social Profile of Consumers: A Study of the Polish Market.Foods (Basel, Switzerland) · 2025Article
- Exploring the role of health consciousness and environmental awareness in purchase intentions for green-packaged organic foods: an extended TPB model.Frontiers in nutrition · 2025Article
- Influential factors shaping consumers' green packaging purchase intentions.Frontiers in psychology · 2025Article
- Outdoor thermal comfort and cognition impact pro-environmental behaviors: evidence from a field experiment in the tropics.Frontiers in psychology · 2025Article
- The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation.Frontiers in psychology · 2025Article
- Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce.Foods (Basel, Switzerland) · 2024Article
- The Effects of Environmental Education on Residents' Ecological Security Behavior: The Mediating Role of Nature's Psychological Ownership Perspective and The Moderating Role of Visual Fluency.Environmental management · 2024Article
- Impact of green factors on undergraduate students' green behavioral intentions: A hybrid two-stage modeling approach.Heliyon · 2023Article
- The Relationship between Environmental Awareness, Habitat Quality, and Community Residents' Pro-Environmental Behavior-Mediated Effects Model Analysis Based on Social Capital.International journal of environmental research and public health · 2022Article
- Dense is not green: How visual density influences greenness evaluation on environmentally friendly products.Frontiers in psychology · 2022Article
- Dual path mechanism of promoting classical furniture and customer responses: From the perspective of empathy.Frontiers in psychology · 2022Article
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2 authors.
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Abstract
Based on the survey data of 839 consumers in Jiangsu and Anhui provinces, this article explores the formation mechanism and internal driving force of Chinese consumers' green consumption, and clarifies the effect of consumers' pro-environmental awareness components on green consumption and the moderating effect of perceived cost, policy incentives, and face culture. The results of the study show that pro-environmental awareness is the basis for green consumption. However, groups with pro-environmental awareness do not choose green consumption for sure. The transformation from awareness to behavior is also affected by many factors. Consumers' perceived cost is an important obstacle to green consumption, while the face culture in Chinese society has a certain role in promoting green consumption. In this study, government policy incentives have no significant direct impact and moderating effect on consumers' green consumption.
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