Evidence map›Paper›PMID 35761867›Full record

ArticleComputational intelligence and neuroscience2022

Research on Segmenting E-Commerce Customer through an Improved K-Medoids Clustering Algorithm.

Zengyuan Wu, Lingmin Jin, Jiali Zhao, Lizheng Jing, Liang Chen

Abstract read
In one paragraph

Article in Computational intelligence and neuroscience, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.

0numbers the graph read from it
0cells of the map it votes in
3citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

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3 · Its place in the literature

Who cites it

3 citing papers in PubMed.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Zengyuan WuCollege of Economics and Management, China Jiliang University, No. 258, Xueyuan Street, Hangzhou, Zhejiang 310018, China.ORCID https://orcid.org/0000-0003-4267-5658
Lingmin JinCollege of Economics and Management, China Jiliang University, No. 258, Xueyuan Street, Hangzhou, Zhejiang 310018, China.ORCID https://orcid.org/0000-0002-8714-6138
Jiali ZhaoCollege of Economics and Management, China Jiliang University, No. 258, Xueyuan Street, Hangzhou, Zhejiang 310018, China.ORCID https://orcid.org/0000-0001-7009-7053
Lizheng JingCollege of Economics and Management, China Jiliang University, No. 258, Xueyuan Street, Hangzhou, Zhejiang 310018, China.ORCID https://orcid.org/0000-0002-5136-3202
Liang ChenCollege of Optical and Electronic Technology, China Jiliang University, No. 258, Xueyuan Street, Hangzhou, Zhejiang 310018, China.ORCID https://orcid.org/0000-0003-1891-9085

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

In view of the shortcomings of traditional clustering algorithms in feature selection and clustering effect, an improved Recency, Frequency, and Money (RFM) model is introduced, and an improved K-medoids algorithm is proposed. Above model and algorithm are employed to segment customers of e-commerce. First, traditional RFM model is improved by adding two features of customer consumption behavior. Second, in order to overcome the defect of setting K value artificially in traditional K-medoids algorithm, the Calinski-Harabasz (CH) index is introduced to determine the optimal number of clustering. Meanwhile, K-medoids algorithm is optimized by changing the selection of centroids to avoid the influence of noise and isolated points. Finally, empirical research is done using a dataset from an e-commerce platform. The results show that our improved K-medoids algorithm can improve the efficiency and accuracy of e-commerce customer segmentation.

Indexed as

AlgorithmsCommerceCluster Analysis

Identifiers

PMID35761867
PMCPMC9233613

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.