ArticleDrug and alcohol review2022
Heavy drinking and problem drinking among youth in Uganda: A structural equation model of alcohol marketing, advertisement perceptions and social norms.
Article in Drug and alcohol review, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
What it found
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Who cites it
8 citing papers in PubMed, 11 citations in OpenAlex.
- Young Women's Perspectives on Alcohol Environments in Urban Informal Settlements in Kampala, Uganda: An Exploratory Photovoice Analysis.International journal of environmental research and public health · 2026Article
- Social determinants of hazardous alcohol use in a Ugandan population cohort.Global health action · 2025Article
- Prevalence and comorbidity of mental health concerns, alcohol and drug use among young women in the urban slums of Kampala, Uganda: findings from the TOPOWA study.BMC public health · 2025Article
- Alcohol marketing as a commercial determinant of health: daily diary insights from young women in Kampala.Health promotion international · 2025Article
- Reliability and Intra Urban Variability of a Quality of Life Index: Findings of Pilot Studies of Young Women in Kampala, Uganda.The East African health research journal · 2025Article
- Alcohol Consumption Norms and the Favored Alcohol Consumption Policies of Citizens of Seoul.International journal of environmental research and public health · 2024Article
- Corporate social responsibility, policy framing and strategic marketing: understanding the alcohol industry's use of social media in Uganda.Substance abuse treatment, prevention, and policy · 2024Article
- Heavy drinking and problem drinking among youth in Uganda: A structural equation model of alcohol marketing, advertisement perceptions and social norms.Drug and alcohol review · 2022Article
Corrections and comments
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Authors and funding
8 authors at 7 institutions in 3 countries.
Funding
Abstract
introductionTo determine the role of alcohol marketing, perceptions of marketing and social norms on heavy alcohol use and problem drinking among vulnerable youth in Uganda.
methodsThe Kampala Youth Survey is a cross-sectional study conducted in 2014 with service-seeking youth (ages 12-18 years) living in the slums of Kampala (n = 1134) who were participating in Uganda Youth Development Link drop-in centres. Survey measures assessed perceptions of alcohol advertisements, social norms regarding alcohol use, heavy alcohol use and problem drinking. Factor analyses and structural equation models were computed to determine the predictors (e.g. social norms and alcohol marketing exposure) for drinking amounts, heavy drinking and problem drinking.
resultsAlcohol marketing allure, perceptions of adults' alcohol attitudes and respondent's male gender were significantly predictive of heavy drinking. Similarly, in addition to drinking amount and heaviness, only alcohol marketing exposure and friends' alcohol attitudes, as well as respondent's own attitudes about alcohol, significantly predicted variation in problem drinking. DISCUSSION AND
conclusionsAlcohol marketing exposure and allure are significant predictors of heavy drinking and problem drinking among youth in Uganda. Prevention programs that reduce exposure to and allure of alcohol marketing may prove promising for reducing alcohol use and related problems among these vulnerable youth in a low-resource setting.
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Registered trials
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