ArticleThe international journal of behavioral nutrition and physical activity2022
Adolescents' exposure to and evaluation of food promotions on social media: a multi-method approach.
Article in The international journal of behavioral nutrition and physical activity, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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15 citing papers in PubMed.
- Examining the influences of media on food practices among adolescents in Salem district of Tamil Nadu: a cross-sectional study.BMC nutrition · 2026Article
- How healthy are food and beverage products promoted by TikTok influencers?Public health nutrition · 2026Article
- Mitigating the burden of dental caries among adolescents and young adults by targeting social media influencers.Frontiers in oral health · 2026Article
- Integrating digital health into pediatric obesity management: Current practices and future perspectives.Obesity pillars · 2025Review
- The power of product: how food advertising affects children's perceptions of child and non-child targeted food advertising?BMC public health · 2025Article
- Associations between exposure to digital food marketing and food consumption in adolescence: a cross-sectional study in an emerging country.BMC public health · 2025Article
- A scoping review of children's and parents' attitudes to and awareness of digital food marketing.Health promotion international · 2025Article
- Social Media Influences on Dietary Awareness in Children.Healthcare (Basel, Switzerland) · 2024Review
- Nigerian adolescents' exposure to fast food marketing via Instagram.BMC public health · 2024Article
- #junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok.The international journal of behavioral nutrition and physical activity · 2024Article
- Development of food literacy in children and adolescents: implications for the design of strategies to promote healthier and more sustainable diets.Nutrition reviews · 2024Review
- Is this advertisement designed to appeal to you? Adolescents' views about Instagram advertisements promoting ultra-processed products.Public health nutrition · 2024Article
- Food marketing on digital platforms: what do teens see?Public health nutrition · 2024Article
- The Association of Influencer Marketing and Consumption of Non-Alcoholic Beer with the Purchase and Consumption of Alcohol by Adolescents.Behavioral sciences (Basel, Switzerland) · 2023Article
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5 authors.
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Abstract
backgroundTraditional food marketing, mostly involving advertisement of nutrient poor and energy dense foods, has the effect of enhancing attitudes, preferences, and increasing intake of marketed foods in adolescents, with detrimental consequences for health. While the use of social media applications in adolescents has proliferated, little is known about the content of food promotions within these applications. The aim of this study was to investigate adolescents' exposure to and evaluation of social media food promotions (SMFPs).
methodsAustralian adolescents aged 13-16 years joined one-on-one Zoom meetings with the researcher on the device they normally used for social media. Participants shared their screen and visited up to three of their favourite social media platforms for 10 min each, during which the researcher pointed out examples of SMFPs to participants. Next, participants answered questions about their awareness and appreciation of SMFPs. Screenshots of SMFPs were de-identified and analysed.
resultsThe study included 35 adolescents aged 14.4 (± 1.2) years (boys: n = 18; girls: n = 17). Instagram, Snapchat and YouTube were the most favoured social media platforms. During a total of 1000 min of viewing time, 1801 unbranded (n = 1221) and branded (n = 580) SMFPs were identified. Participants viewed a median rate (IQR) of 12.0 (6.3-20) SMFPs per 10 min, with a median rate of 6.0 (3-11) non-core SMFPs per 10 min. A majority of SMFPs (62%) were embedded into celebrity influencer or entertaining content (e.g., vlogs, cooking videos, streamed TV content). In total, 60% of the participants said they had sometimes, rarely or never noticed the SMFPs pointed out by the researcher themselves. Participants largely remembered non-core foods or brands (77%). Almost half (49%) of participants liked SMFPs, while only 6% disliked them.
conclusionsThis study contributes to a relatively unexplored research area. The outcomes show adolescents' SMFP exposure mostly concerns unhealthy foods, shown in advertisements and other food-related posts, which are integrated into a wide variety of entertainment that is appreciated by adolescents. The results emphasise the need for more research on SMFPs, with particular focus on the impact on adolescent dietary behaviours, and clearer definitions and stricter regulations regarding adolescent-targeted social media food marketing.
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