Behavioral construction of the future.

objectiveTo examine Howard Rachlin's hypothetical model of molar choice as a tactic for resisting addictions and to explore how some of its then-radical components can be developed to account for nonphysical and far future rewards.

methodThe history of Rachlin's long dialog with the present author about molar choice is reviewed. The possible implications are described of both authors' proposal that behavior can depend entirely on reward.

resultsMolar choice entails bringing wider-and thus further future-contingencies to bear on current choices. The two authors proposed mechanisms with different foci, which they respectively called teleological behaviorism and intertemporal bargaining. Laboratory results have been modest, but supplementary demonstrations by thought experiments and brain imaging are described. Both proposals have left open how the value of distant outcomes, such as sobriety, savings, and healthy aging, survives temporal discounting enough to compete with present motivational pressures. In contradiction to Rachlin, but following his suggestion that reward is behavior, it is deduced that some reward must be endogenous rather than secondary to external primary rewards. Endogenous reward is proposed as a fiat currency that can function only to the extent that it is protected from inflation by some kind of uniqueness (

conclusionsRachlin's teleological behaviorism is a valuable hypothesis, but limited by its ruling out of nonexternal rewards and of intrapersonal self-prediction, both of them useful for understanding nonsubstance addictions. (PsycInfo Database Record (c) 2023 APA, all rights reserved).