ArticleFrontiers in psychology2022
How Does Media Use Promote the Purchase of Private Medical Insurance? A Moderated Mediation Model.
Article in Frontiers in psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
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Who cites it
4 citing papers in PubMed.
- Association between going out for work and self-rated health of rural residents: a longitudinal study in Ningxia, China.Scientific reports · 2025Article
- Multi-Dimensional Comparison of the Impact Mechanism of the Self-Rated Health Status of Urban and Rural Residents in Chinese Social Environments.International journal of environmental research and public health · 2022Article
- The impact of public health education on people's demand for commercial health insurance: Empirical evidence from China.Frontiers in public health · 2022Article
- The impact of internet use on old-age support patterns of middle-aged and older adults.Frontiers in public health · 2022Article
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Authors and funding
3 authors.
Funding
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Abstract
Various information media (such as TV and the Internet) have become the main channels through which for people to obtain information. Previous studies showed that media use influences the purchase of private medical insurance; however, research on its internal influence mechanism is still relatively weak. Using data from the Chinese General Social Survey 2017, this study constructed a moderated mediation model to analyze the mechanism of the influence of media use on the purchase of private medical insurance. Individuals' self-rated health status was used as a mediator and individual cognitive ability was used as a moderator. The results showed that self-rated health status played a partial mediating role and individual cognitive ability played a negative moderating role in the direct path between media use and the purchase of private medical insurance. Furthermore, in the indirect path, individual cognitive ability negatively moderated the impact of media use on self-rated health status.
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