ArticleJournal of air transport management2022
The impact of the COVID-19 pandemic on tourists' air travel intentions: The role of perceived health risk and trust in the airline.
Article in Journal of air transport management, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
7 citing papers in PubMed.
- Pandemic-Induced PR Dilemmas Faced by Airlines: A Thematic Analysis of Spirit Airlines' Incident Response from USA.Behavioral sciences (Basel, Switzerland) · 2025Article
- We must revise the current logic to protect our humanity from Infectious disease outbreaks.Journal of public health in Africa · 2023Article
- COVID-19, travel restrictions and environmental consequences.Environment, development and sustainability · 2023Article
- Switching from offline to online health consultation in the post-pandemic era: the role of perceived pandemic risk.Frontiers in public health · 2023Article
- Comparative evidence on the impact of the COVID-19 outbreak and vaccine discovery on the global transportation industry.Transportation research interdisciplinary perspectives · 2023Article
- The impact of the COVID-19 pandemic on China's economic structure: An input-output approach.Structural change and economic dynamics · 2022Article
- COVID-19 pandemic and air transportation: Summary of Recent Research, Policy Consideration and Future Research Directions.Transportation research interdisciplinary perspectives · 2022Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Travel restrictions as well as travellers' increased risk perceptions have changed travel patterns around the globe during the COVID-19 pandemic. As such, the aviation industry has been particularly affected by the changing environment. Several airlines have reacted to travellers' rising concerns about becoming infected with the COVID-19 disease by introducing safety measures to guarantee a safe journey. Although research has noted the relevance of good communication during crises, the impact of communicating safety measures by rational (safety) advertising appeals on air travel intention has not been explored thus far. The current study investigates consumers' reactions to two different types of advertising appeals during the COVID-19 pandemic and their effect on air travel intentions and airline recommendation intentions. An online experiment reveals that travellers react more positively to safety as compared to emotional advertising appeals during the COVID-19 pandemic. Furthermore, the results confirm the hypothesized mediating effect of perceived health risk and trust in the airline on the impact of safety appeals in terms of air travel intention and airline recommendation. The results of this study uncover the underlying mechanisms that have driven consumers' air travel intentions during the COVID-19 pandemic and offer various theoretical and managerial implications.
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