Trends and Limits for Quinoa Production and Promotion in Pakistan.

Quinoa is known as a super food due to its extraordinary nutritional qualities and has the potential to ensure future global food and nutritional security. As a model plant with halophytic behavior, quinoa has potential to meet the challenges of climate change and salinization due to its capabilities for survival in harsh climatic conditions. The quinoa crop has received worldwide attention due to its adoption and production expanded in countries out of the native Andean region. Quinoa was introduced to Pakistan in 2009 and it is still a new crop in Pakistan. The first quinoa variety was registered in 2019, then afterward, its cultivation started on a larger scale. Weed pressure, terminal heat stress, stem lodging, bold grain size, and an unstructured market are the major challenges in the production and promotion of the crop. The potential of superior features of quinoa has not been fully explored and utilized. Hence, there is a need to acquire more diverse quinoa germplasm and to establish a strong breeding program to develop new lines with higher productivity and improved crop features for the Pakistan market. Mechanized production, processing practices, and a structured market are needed for further scaling of quinoa production in Pakistan. To achieve these objectives, there is a dire need to create an enabling environment for quinoa production and promotion through the involvement of policymakers, research institutions, farmers associations, and the private sector.