ArticleFrontiers in human neuroscience2022
BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework.
Article in Frontiers in human neuroscience, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
10 citing papers in PubMed, 40 citations in OpenAlex.
- Improving career guidance accuracy through EEG-based vocational interest assessment and self-reported RIASEC profiles.Frontiers in neuroscience · 2026Article
- Electroencephalography-based neural indicators of texture preference for cosmetic formulations.Frontiers in neuroscience · 2025Article
- Machine learning-based viewers' preference prediction on social awareness advertisements using EEG.Frontiers in human neuroscience · 2025Article
- A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques.Brain informatics · 2024Review
- Enhancing learning experiences: EEG-based passive BCI system adapts learning speed to cognitive load in real-time, with motivation as catalyst.Frontiers in human neuroscience · 2024Article
- Article
- Brain-computer interface: trend, challenges, and threats.Brain informatics · 2023Review
- Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters.Frontiers in neuroscience · 2023Article
- Neural mechanisms of expert persuasion on willingness to pay for sugar.Frontiers in behavioral neuroscience · 2023Article
- A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research.Brain informatics · 2022Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors at 4 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Neuromarketing relies on Brain Computer Interface (BCI) technology to gain insight into how customers react to marketing stimuli. Marketers spend about
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.